Reclaim your feet
Our famous Primus Lite, a barefoot classic
MINIMALISM SIMPLIFIED
The short term comfort of foam and air is having a long term effect on our health. Make your next steps matter. Think feet first.
Get into the wild with our new, minimalist, rough terrain kids’ trail shoes: Primus Trail Kids and Junior in Obsidian and Vivid Blue colorways!
BEING A GIRL is being redefined before our eyes. It’s one of the most exciting parts of parenting tomorrow’s women today. Well, we think so, anyway. The books are changing, the movies are changing, the toys are changing – even...
1. Feet are connected Our feet are packed with nerve endings that create a vital sensory feedback loop connecting brains to feet and the rest of the body. Keeping this system sparking and active forms the foundation for happy, healthy...
IT´S TIME TO REMOVE THE PADDING The sneakers – or trainers – that countless kids around the world pull on every day aren´t good for their feet, bodies OR brains. This is what happens when sports meets fashion and...
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