FEEL THE GROUND NOT THE COLD

 OUR REGENERATION JOURNEY

FEEL THE GROUND NOT THE COLD

 REGENERATIVE BUSINESS

Regenerative business means giving back more than we take away – inspired by how nature’s connected systems do the same.

IN PRACTICE, THIS MEANS REPLACING TRANSACTIONAL, DEGENERATIVE SUPPLY CHAINS WITH ADDITIVE VALUE CHAINS; ENSURING THAT EVERYONE WHO WORKS FOR VIVO HAS WHAT THEY NEED TO THRIVE; AND BUILDING A HEALTHY BAREFOOT COMMUNITY.

Regenerative business means giving back more than we take away – inspired by how nature’s connected systems do the same.

In practice, this means replacing transactional, degenerative supply chains with additive value chains; ensuring that everyone who works for vivo has what they need to thrive; and building a healthy barefoot community.

01. REGENERATIVE BUSINESS

Profit with a net-positive impact on societal and environmental health.

02. REGENERATIVE Product

Products that revitalise human movement and replenish planetary health.

03. REGENERATIVE community

Reconnecting people with their human nature and natural potential.

01. REGENERATIVE BUSINESS

Profit with a net-positive impact on societal and environmental health.

02. REGENERATIVE Product

Products that revitalise human movement and replenish planetary health.

03. REGENERATIVE community

Reconnecting people with their human nature and natural potential.

01

 Regenerative business

We’re not regenerative.

We’re not even sustainable. We want our business to grow because we believe the more people in barefoot footwear the better. But growth at any cost is not part of the deal. We’re trying to build a regenerative business in an industry infamous for exploitation, extraction, short-termism, and waste. We’re still a long way off doing that but we’re moving in the right direction - toward meeting and exceeding the highest responsible standards for people and planet.

Integrating regeneration

We aim to integrate regeneration across everything we do, and show that profitable business can also be regenerative. We measure success using fifteen metrics spanning financial and non-financial focus areas - the first step towards integrated reporting and accountability.

UNFINISHED BUSINESS

B Corp Certification

B Corp is a community of certified companies that believe in business as a force for good. We joined in 2020, scoring 98.8. We recertified in 2024, with a score of 119.3. Integrating B Corp best practice across our entire business guides our regeneration efforts.

B CORP

Accountability

In 2023 we launched ReFrame: our take on the most holistic, integrated reporting framework possible, combining 384 indicators from nine world-class standards. It helps us identify and prioritise impact actions, and recognise we can’t do everything alone. You can read all 52 pages here!

REFRAME

Value Chain Map

To truthfully claim that we’re making fully regenerative footwear, we need to know about every person, process, and material involved in creating our products. In other words, we need ‘value chain transparency’. So this year we launched our Value Chain Map – something we’re working hard to continually evolve.

GO TO MAP

02

 Regenerative product

THE HUMAN FOOT IS NATURE’S MASTERPIECE

With 28 bones, hundreds of muscles, and thousands of nerve endings, your feet have been millions of years in the making. They are, by far, the cleverest things ever put into a shoe. Modern footwear – narrow, padded, rigid – cuts off their natural potential. Vivos, on the other foot, are wide, thin, and flexible to regenerate your feet and revitalise your natural movement. From circular design to material innovation and value-chain transparency, we’re working hard to develop products that will eventually regenerate planetary health too.

THE HUMAN FOOT IS NATURE’S MASTERPIECE

With 28 bones, hundreds of muscles, and thousands of nerve endings, your feet have been millions of years in the making. They are, by far, the cleverest things ever put into a shoe. Modern footwear – narrow, padded, rigid – cuts off their natural potential. Vivos, on the other foot, are wide, thin, and flexible to regenerate your feet and revitalise your natural movement. From circular design to material innovation and value-chain transparency, we’re working hard to develop products that will eventually regenerate planetary health too.

OUR PRODUCT GOALS

Seven product goals guide our footwear development. These include gaining 100% transparency over our value chain, designing all products for circularity, using bio-based materials over synthetics where possible and – the big one - achieve true regenerative impact for all products we manufacture. We’re a long way off achieving them, but they signal the direction we’re heading in.

OUR PRODUCT GOALS

Seven product goals guide our footwear development. These include gaining 100% transparency over our value chain, designing all products for circularity, using bio-based materials over synthetics where possible and – the big one - achieve true regenerative impact for all products we manufacture. We’re a long way off achieving them, but they signal the direction we’re heading in.

MATERIALS AND SUSTAINABILITY SCORING

The VMatrix is our in-house tool for assessing the environmental impact of our footwear. Developed in partnership with Made2Flow, it measures key metrics like complexity, material type, durability, repairability, and future recyclability - giving one overall sustainability score for each style.

MATERIALS AND SUSTAINABILITY SCORING

The VMatrix is our in-house tool for assessing the environmental impact of our footwear. Developed in partnership with Made2Flow, it measures key metrics like complexity, material type, durability, repairability, and future recyclability - giving one overall sustainability score for each style.

03

 Regenerative community

WE’RE IN THIS TOGETHER

Our community is growing bigger every day. Whether someone is an employee, an ambassador, a value chain partner or a customer, we want to empower everyone in our community to fulfil their potential and embrace a more human and natural way of living, working and everything in between.

LIVING BAREFOOT

Our ‘living barefoot’ values of dance, diversity and simplicity are the key to delivering our mission and making Vivo a great place to work. We’re an open-minded and creative community that challenges the status quo, seeks to live naturally and believes in the powerful connection between human and planetary health. The Ecosystem Team is on a mission to engage and inspire our internal community, no matter where they’re based, and help us retain our unique culture as we grow and navigate hybrid-remote ways of working.

SENSING IN

To ensure we’re showing up for our internal community and the wider world, we work with two teams of proprioceptors. Internal proprioceptors gather feedback from across the business, meeting regularly to reflect and recommend actions. External proprioceptors keep eyes and ears on how we’re engaging with the world, touching base often and keeping us accountable.

HAPPINESS INDEX

The Happiness Index helps us understand how people at Vivobarefoot are really doing. It’s an external, anonymous feedback platform that captures employee engagement and wellbeing, and helps us evaluate what’s going well and where we need to improve. For the most recent Happiness Index analysis, check out our latest Unfinished Business report.

LIVEBAREFOOT COACHING

Our in-house, peer-to-peer coaching helps us navigate the transition towards regenerative business. It breaks down entrenched silos and hierarchies, creates different ways of communicating with each other, and continues seeding a unique culture as we grow. Running the programme isn’t about driving performance, although that’s a happy byproduct. It’s about creating a thriving internal community.

NURTURING INNOVATION

The Livebarefoot Fund (LBF) helps fund, initiate, and nurture projects we believe in – mostly social and environmental impact projects, but also innovation projects within the business. We provide time, energy, and resources to get good ideas off the ground and fully realised. We have big ambitions to scale the fund by unlocking additional funding each quarter, financial performance permitting.

NURTURING INNOVATION

The Livebarefoot Fund (LBF) helps fund, initiate, and nurture projects we believe in – mostly social and environmental impact projects, but also innovation projects within the business. We provide time, energy, and resources to get good ideas off the ground and fully realised. We have big ambitions to scale the fund by unlocking additional funding each quarter, financial performance permitting.