normal is not natural

WATCH NOW

Your feet have not missed shoes  

The impact of both the pandemic and lockdown has taken its toll, but for the many who’ve been at home with their shoes off for the past few months, our feet have never been freer. As the world opens up once again, reject the new normal; keep your feet free. 


THE BAREFOOT MOVEMENT CONFERENCE

The world’s leading scientists share the latest research on barefoot.

UNPACKING THE SCIENCE

What is foot strength and why is it important?

 

THE PERFECT SHOE IS PERFECT FOR FEET

We’ve spent 10 years in pursuit of natural, healthy movement by perfecting our wide, thin and flexible shoes.

Wide means your toes have enough wiggle room to give you stability and support.

Thin means your feet are in touch with all the sensory feedback needed for skilful movement.

Flexible means total response from your muscles and tendons, putting a natural spring in your step.

BAREFOOT FOR EVERYDAY

DR. EMILY SPLICHAL

Functional Podiatrist, Human Movement Specialist and Author of Barefoot Strong.

ROSS EDGLEY

An extreme athlete, sports scientist, writer, adventurer and fitness trainer.

CATHERINE WILLEMS PHD

Director of Future Footwear Foundation at KASK, School of Arts, Ghent, Belgium.

DR. RANGAN CHARTERJEE

Physician, Star of Doctor in the House and the 4 Pillar Health Plan.

DR. PETER FRANCIS

Lecturer in sport science, researcher of the prevention and treatment of running injuries.

DR. CALEB BURGESS

Physical therapist and strength coach, helping athletes reach peak performance.

ED STAFFORD

Explorer and adventurer, first human ever to walk the length of the Amazon River.

LAURA TRY

An adventurer, endurance athlete and speaker. She rowed across the Atlantic and around GB.

UNF**K YOUR FEET WITH OUR 100 DAY TRIAL

We're confident that after experiencing the joys of natural foot freedom, your feet won't want to go back to 'normal' shoes. So confident, we've introduced a 100 day trial to all orders.