3X WORLD CHAMPION

JOHN JOHN FLORENCE

Winner of three World Championship titles, many say the Hawaiian is the planet’s best surfer. In his flow, he’s untouchable.

John’s philosophy is what truly sets him apart. This blog explains the holistic, barefoot, nature-connected principles underpinning his super-natural performance. Ready to train and live like a World Champion?

3X WORLD CHAMPION

JOHN JOHN FLORENCE

Winner of three World Championship titles, many say the Hawaiian is the planet’s best surfer. In his flow, he’s untouchable.

J J F C O L L E C T I O N

DOWN TO EARTH

Down to Earth explores what it takes to fulfil your human potential while staying grounded. It's a partnership rooted in a shared love for nature, and a mutual desire to embrace and inspire reconnected living. “It’s easy to get wrapped up in the outer story that people create around you, rather than trusting your inner story," says John. "Down to Earth is being able to step back, take a second, and truly see, feel, and enjoy where you are.” Discover how John prioritises psychological resilience, sleep, and movement to unlock peak performance – and stay grounded in the process.

J J F C O L L E C T I O N

DOWN TO EARTH

MAGNA LITE WR SG

HIKE

John adventures far beyond the ocean. Exploring Hawaii's trails helps him find awe, health, gratitude, and mana – the Hawaiian term for spiritual strength. The Magna Lite SG keeps him fast and light on his feet, whatever the weather or terrain.

SHOP MENS

SHOP WOMENS

MAGNA LITE WR SG

HIKE

John adventures far beyond the ocean. Exploring Hawaii's trails helps him find awe, health, gratitude, and mana – the indigenous Hawaiian term for spiritual strength. The Magna Lite SG keeps him fast and light on his feet, whatever the weather or terrain.

SHOP MENS

SHOP WOMENS

PRIMUS TRAIL KNIT SG

TRAIL

For trail runs and active outdoor days, John wears the Primus Trail Knit SG: a high-performance trail runner built for instinctual movement in harmony with nature. It features a Soft Ground sole requested by John for barefoot running and roaming in any season and terrain.

SHOP MENS

SHOP WOMENS

PRIMUS TRAIL KNIT SG

TRAIL

SHOP MENS

SHOP WOMENS

PRIMUS LITE KNIT

EVERYDAY

Active recovery is critical to John's performance. He blends breathwork, yoga, and visualisation to access a deep parasympathetic state that supports calmness, digestion, and immune function. The versatile Primus Lite Knit is his go-to for everything from training to travelling and down days.

SHOP MENS

SHOP WOMENS

PRIMUS LITE KNIT

EVERYDAY

SHOP MENS

SHOP WOMENS

N A T U R A L H E A L T H P R I N C I P L E S

EXPLORE JJF’S
HEALTH PROTOCOLS

Staying grounded while performing at the top of your game is hard. The strain of competition, constantly moving between time zones, balancing family life, and maintaining a positive mindset with the eyes of the World on you, can take it’s toll. It’s all too easy for ‘good stress’ to become chronic, with devastating impacts on mind, body, and spirit.

To stay Down to Earth, John John employs the Nine Pillars of Natural Health, and here, shares insight and advice for finding balance, health, and well being, through the mindset needed to foster Psychological Resilience, Movement for better surfing, and the regenerative power of Sleep.

PSYCHOLOGICAL RESILIENCE

Is winning still winning, if it costs everything? John John discusses life in the wake of career highs, and how he stays balanced, focused, and motivated in life and surfing, by staying true to his inner story.

MOVEMENT

Discover how John John optimizes his performance in the water, through exercise and movement routines on dry land. “Everything starts down at your feet; it is the beginning of the chain. It’s crazy how much it’s all connected.”