EXPLORE.
TRACKER DECON
John John’s go-to footwear for trail and mountain exploration.
TRAIN.
MOTUS
Strong, flexible, minimal footwear for performance-driven lifting and training.
SAIL.
ULTRA III
Amphibious footwear for exploring land and sea with agility, grip and barefoot feeling.
RELAX.
PRIMUS LITE KNIT
The evolution of barefoot training footwear. Train natural, live strong.
EXPLORE.
TRACKER DECON
John John’s go-to footwear for trail and mountain exploration.
TRAIN.
MOTUS
Strong, flexible, minimal footwear for performance-driven lifting and training.
SAIL.
ULTRA III
Amphibious footwear for exploring land and sea with agility, grip and barefoot feeling.
RELAX.
PRIMUS LITE KNIT
The evolution of barefoot training footwear. Train natural, live strong.
JOIN US
Join tony on the peaks, reconnect with nature and run with him on Snowdon, Scarfell Pike or Ben Nevis and be part of the world record attempt.
FOLLOW THE JOURNEY
You can follow Tony's journey through our Instagram where we will be sharing updates on hi progress.
SURVIVAL INTERNATIONAL
Tony's running is raising funds for Survival International, the global movement fighting for tribal people's rights.
SUSTAIN THIS?
Interested to see how a business can be a force for good for our planet? Then check out our podcast Sustain This?
FORCE OF NATURE
JOHN JOHN FLORENCE
Winner of back-to-back world titles and countless major accolades, many say the Hawaiian is the planet’s best surfer. In his flow, he’s untouchable. His holistic, barefoot, nature-connected philosophy is what truly sets him apart, and embodies everything VivoBarefoot stands for.
FORCE OF NATURE
JOHN JOHN FLORENCE
Winner of back-to-back world titles and countless major accolades, many say the Hawaiian is the planet’s best surfer. In his flow, he’s untouchable. His holistic, barefoot, nature-connected philosophy is what truly sets him apart, and embodies everything VivoBarefoot stands for.
FORCE OF NATURE
JOHN JOHN FLORENCE
Winner of back-to-back world titles and countless major accolades, many say the Hawaiian is the planet’s best surfer. In his flow, he’s untouchable. His holistic, barefoot, nature-connected philosophy is what truly sets him apart, and embodies everything VivoBarefoot stands for.
REWILDING BODY AND MIND
EXPLORE.
John John adventures far beyond the ocean. From hiking trails to snowboarding the backcountry and growing in his garden, nature is where he finds awe, health, gratitude and mana – an indigenous Hawaiian term for spiritual strength. Nature guides him.
REWILDING BODY AND MIND
EXPLORE.
John John adventures far beyond the ocean. From hiking trails to snowboarding the backcountry and growing in his garden, nature is where he finds awe, health, gratitude and mana – an indigenous Hawaiian term for spiritual strength. Nature guides him.
RECLAIMING NATURAL POTENTIAL
TRAIN.
Alongside movement maestro Kelly Starrett, John John’s training is grounded in full-body functionality, natural mobility and longevity. He also trains barefoot to supercharge his balance, foot and ankle strength, proprioception and resilience – all critical for powerful, creative surfing.
RECLAIMING NATURAL POTENTIAL
TRAIN.
Alongside movement maestro Kelly Starrett, John John’s training is grounded in full-body functionality, natural mobility and longevity. He also trains barefoot to supercharge his balance, foot and ankle strength, proprioception and resilience – all critical for powerful, creative surfing.
RECONNECTING WITH THE OCEAN
SAIL.
Far more than a genius surfer, John John is an accomplished sailor and all-round waterman. Born and raised with the ocean, he spends time on the water to cultivate clarity, fitness and an intimate relationship with the waves. He’s also finely tuned into the powerful benefits of blue health.
RECONNECTING WITH THE OCEAN
SAIL.
Far more than a genius surfer, John John is an accomplished sailor and all-round waterman. Born and raised with the ocean, he spends time on the water to cultivate clarity, fitness and an intimate relationship with the waves. He’s also finely tuned into the powerful benefits of blue health.
REGENERATING NATURAL HEALTH
RELAX.
John John doesn’t overtrain. He recovers with a holistic blend of breathwork, yoga, visualisation and hobbies like beekeeping. This encourages a deep parasympathetic state that supports calmness, digestion and immune function, and unlocks the presence so critical to surfing flow.
REGENERATING NATURAL HEALTH
RELAX.
John John doesn’t overtrain. He recovers with a holistic blend of breathwork, yoga, visualisation and hobbies like beekeeping. This encourages a deep parasympathetic state that supports calmness, digestion and immune function, and unlocks the presence so critical to surfing flow.
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