normal is not natural
WATCH NOWYOUR FEET HAVE NOT MISSED SHOES
The impact of both the pandemic and lockdown has taken its toll, but for the many who’ve been at home with their shoes off for the past few months, our feet have never been freer. As the world opens up once again, reject the new normal; keep your feet free.
THE PERFECT SHOE IS PERFECT FOR FEET
We’ve spent 10 years in pursuit of natural, healthy movement by perfecting our wide, thin and flexible shoes.
Wide means your toes have enough wiggle room to give you stability and support.
Thin means your feet are in touch with all the sensory feedback needed for skilful movement.
Flexible means total response from your muscles and tendons, putting a natural spring in your step.
BAREFOOT FOR EVERYDAY
DR. EMILY SPLICHAL
Functional Podiatrist, Human Movement Specialist and Author of Barefoot Strong.
ROSS EDGLEY
An extreme athlete, sports scientist, writer, adventurer and fitness trainer.
CATHERINE WILLEMS PHD
Director of Future Footwear Foundation at KASK, School of Arts, Ghent, Belgium.
DR. RANGAN CHATTERJEE
Physician, Star of Doctor in the House and the 4 Pillar Health Plan.
DR. PETER FRANCIS
Lecturer in sport science, researcher of the prevention and treatment of running injuries.
DR. CALEB BURGESS
Physical therapist and strength coach, helping athletes reach peak performance.
ED STAFFORD
Explorer and adventurer, first human ever to walk the length of the Amazon River.
LAURA TRY
An adventurer, endurance athlete and speaker. She rowed across the Atlantic and around GB.
UNF**K YOUR FEET WITH OUR 100 DAY TRIAL
We're confident that after experiencing the joys of natural foot freedom, your feet won't want to go back to 'normal' shoes. So confident, we've introduced a 100 day trial to all orders.