shoes have distorted our feet
WATCH NOWTHE SHORT-TERM COMFORT OF FOAM AND AIR IS HAVING A LONG-TERM EFFECT ON OUR HEALTH.
Through wearing shoes that follow the shape of the foot and allow you to move naturally we can reclaim our feet and reconnect with what makes us human.
Make your next steps matter. Think feet first.
THE PERFECT SHOE IS PERFECT FOR FEET
We’ve spent 10 years in pursuit of natural, healthy movement by perfecting our wide, thin and flexible shoes.
Wide means your toes have enough wiggle room to give you stability and support.
Thin means your feet are in touch with all the sensory feedback needed for skilful movement.
Flexible means total response from your muscles and tendons, putting a natural spring in your step.
UNF**K YOUR FEET WITH OUR 100 DAY TRIAL
We're confident that after experiencing the joys of natural foot freedom, your feet won't want to go back to 'normal' shoes. So confident, we've introduced a 100 day trial to all orders.
BAREFOOT FOR EVERYDAY
DR. EMILY SPLICHAL
Functional Podiatrist, Human Movement Specialist and Author of Barefoot Strong.
ROSS EDGLEY
An extreme athlete, sports scientist, writer, adventurer and fitness trainer.
CATHERINE WILLEMS PHD
Director of Future Footwear Foundation at KASK, School of Arts, Ghent, Belgium.
DR. RANGAN CHARTERJEE
Physician, Star of Doctor in the House and the 4 Pillar Health Plan.
DR. PETER FRANCIS
Lecturer in sport science, researcher of the prevention and treatment of running injuries.
DR. CALEB BURGESS
Physical therapist and strength coach, helping athletes reach peak performance.
ED STAFFORD
Explorer and adventurer, first human ever to walk the length of the Amazon River.
LAURA TRY
An adventurer, endurance athlete and speaker. She rowed across the Atlantic and around GB.
