Our famous Primus Lite, a barefoot classic
NOT YOUR ORDINARY HIKING BOOT
WE DON'T DO NORMAL SHOES, WE MAKE NATURAL FOOTWEAR
Watch our feet-first short documentary set to challenge the way you think about the effects your footwear is having on your feet, and your overall health.
Get into the wild with our new, minimalist, rough terrain kids’ trail shoes: Primus Trail Kids and Junior in Obsidian and Vivid Blue colorways!
Pronation and Supination are natural and essential for healthy feet and ankles. The truth is the natural functional foot is an incredible piece of kit and is designed to pronate and supinate when you walk and run. Your movement skill...
Let’s take a moment to unpick what ‘vegan leather’ actually means. At first glance, it’s a smart marketing tool to describe a leather substitute which doesn’t use any product which has harmed an animal. Seems straightforward enough. But can that...
Youth are the next generation of voices of influence; we have the power to change the world, for better or worse. This belief in the transformative power of young people is the foundation upon which the Arctic Angels Youth Action...
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