I REJECT A CUSHIONED LIFE
I AM MADE TO FEEL #madetofeel

The new craze sweeping across Sweden, and now London. Introduced to us by VIVOBAREFOOT ambassador and off-road athlete, Maja Tesch, this new sustainable trend involves picking up discarded rubbish whilst jogging and responsibly sorting it for recycling.

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We see this comment from time to time on social media and yes, we know our shoes are more expensive than a lot of kids’ shoes out there. This is always a difficult subject - but we’ll do our best...

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The Primus Bio is a new shoe made from plants, using a corn-based, vegan biopolymer.

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