Design Director and Founder, Asher Clark and Emma Hamilton-Foster, Head of Sustainability on building a regenerative business:
Q: What does regenerative footwear mean to you:
ASHER: Perfect footwear is regenerative for people and planetary health, and this all starts by simply trying to make as little shoe as possible so your feet do their natural thing! Our functional footwear allows for functional, healthy movement and this is net positive for the regenerative nature of Vivobarefoot. Completely regenerative footwear means all materials used and their end of life solutions would need to be circular – as in, everything can be used to create more footwear over and over again – and this is ‘still’ our massive challenge!!
Q: What role has B Corp played in Vivobarefoot’s regenerative journey?
EMMA: We took over a year to go through the B Corp certification process, as we spent a lot of time making sure we took every aspect of the programme seriously. It allowed us to put a lot structure in behind the scenes (think policies and procedures) that took Vivobarefoot’s sustainability programme to the next level. It is both an important part of both our integrated corporate reporting programme which holds us accountable against a range of industry standards, and our initiatives to engage with our global consumer community.
Q: What is the value in Vivobarefoot going through B Corp process for customers?
EMMA: The biggest value add for the customer is the level of trust that they can put into the certification. It is the leading mark of sustainability for companies around the world and includes a rigorous assessment and certification processes. For customers it means that they don’t have to check if a brand is green-washing or healthy-washing. All the information around a B Corp certified company’s performance can be independently verified on the B Corp website and they are all held to the highest standards.
ASHER: We know this process will help us in creating truly regenerative footwear and experiences for our customers new and old. This is our north star and we are very tough on ourselves when we are marking our own homework!