ASHER: The V Matrix measures performance and durability, and how WTF (wide, thin, flexible) the design is, sticking to as barefoot as possible. Then we also measure gender and use, as multi-gender and multi-use means less products to do many things, which is good! We also measure complexity (less stuff, less waste), materials (natural, bio-synthetic or recycled – it is very hard to make friendly mono-material footwear), supply chain and then the footwear’s end of life – how repairable and recyclable it is. It is a constant process to reduce materials and processes so as to be able to do more, with less.
Q: What role has B Corp played in Vivobarefoot’s regenerative journey?
EMMA: We took over a year to go through the B Corp certification process, as we spent a lot of time making sure we took every aspect of the programme seriously. It allowed us to put a lot structure in behind the scenes (think policies and procedures) and these helped take Vivobarefoot’s sustainability programme to the next level. It is both an important part of our integrated corporate reporting programme which holds us accountable against a range of industry standards and our initiatives to engage with our global consumer community.
ASHER: B Corp looks at the bigger picture and, ultimately, how much transparency we have in our value chain. We have plenty of room for improvement and being a part of B Corp shines a light on both what we need to improve as well as what we need to make more visible.