MINIMUM IMPACT, MAXIMUM MILES, MINIMAL SHOE
New technology has played a big part in recent feats of endurance running, but the human body is still the best technology we have – and on August 29th Tony Riddle, aka @thenaturallifestylist ill show us just what the optimal, natural body can do.
He’ll blaze a trail by tackling the entire National Three Peaks challenge in our barefoot shoes – that’s a combined 23-mile ascent and descent on natural surfaces, as well as an astonishing 462 miles of road, powered only by his feet and inner resources. While he's making the impossible possible, Tony will be raising awareness of human impact on the planet, and funds for human rights charity Survival international.
"We are facing an existential threat. It's time to move beyond simply raising awareness for the environment and become the change".
Tony Riddle
HOW YOU CAN GET INVOLVED
JOIN US
Join tony on the peaks, reconnect with nature and run with him on Snowdon, Scarfell Pike or Ben Nevis and be part of the world record attempt.
FOLLOW THE JOURNEY
You can follow Tony's journey through our Instagram where we will be sharing updates on hi progress.
SURVIVAL INTERNATIONAL
Tony's running is raising funds for Survival International, the global movement fighting for tribal people's rights.
SUSTAIN THIS?
Interested to see how a business can be a force for good for our planet? Then check out our podcast Sustain This?
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