PULLING WOOL OVER YOUR FEET, NOT YOUR EYES
Since 2019 we’ve been proud partners of Woolmark®, the world authority on Merino wool. Together we’re making footwear more regenerative.
Merino wool is natural, renewable and biodegradable. It’s also super comfy and breathable, regulating your foot temperature through heat and cold. In other words, it’s super-natural.
We source our Merino wool from Woolmark®-certified Australian farms that let sheep roam free and use regenerative farming to enhance biodiversity, soil health and carbon sequestration. Maybe you’ve seen this in practice on Down to Earth, the Netflix series about sustainable living featuring Zac Effron and Darin Olien?
We’re also working with Woolmark® to innovate next-generation technical knits. Our ultimate ambition, as a regenerative B Corp, is 100% natural footwear. But we’ve already made exciting breakthroughs by blending Merino wool with biodegradable, recycled materials. We can’t wait to show you in new styles from 2023 onwards.
Meanwhile, you can already find Merino wool in many signature Vivobarefoot styles, like our versatile Magna Trail FG walking boot, featherweight Primus Knit running shoe (coming soon), free-roaming Primus Asana sneaker and forward-thinking Tracker Decon hiking footwear.
WHY GO BAREFOOT?
Our shoes are made wide, thin and flexible to reclaim the feeling through your feet. Once you step into a pair the sensory connection you were born with comes to life — you feel everything.
Try our 100-day trial.