World of Barefoot

September 8, 2021

A ‘LETTER TO THE EARTH’ FROM VIVOBAREFOOT'S CEO

A ‘LETTER TO THE EARTH’ FROM VIVOBAREFOOT'S CEO

As part of our Vivobarefoot mission to reconnect people with nature, we are supporting a global campaign from ‘Letters to the Earth’ an arts organisation encouraging everyone to share their authentic feelings in relation to the planet. These thousands of letters will be delivered to the leaders attending COP26 climate summit this November - at which decisions will be taken that will determine the rest of our lives, and those of generations to come.

 

Vivobarefoot’s CEO (Chief Ecosystem Officer) Galahad Clark has shared his own letter to the earth as part of this campaign, and as an invitation to other regeneratively minded business leaders, activists and celebrities to get involved. Read Galahad’s letter below and find out how you can participate:

Dear Earth,   

I have a confession. Like many, I come from a trade that has caused you untold damage. Its not news, of course. Industrialized humans love progress’ & innovation- and we have gone steaming past the natural balance of things without a second glance.   

The warnings are loud and clear: our relationship with you is in tatters. But, ‘Save the Planethas been all wrong. You will find your balance again. We must save ourplace among your ecosystems. Thats what we forget. 

Seven generations of shoemakers have walked before me. My forefathers were Quakers: trail blazers at the intersection between business and social justice. Yet the footprints of their success, particularly in the last 50 years, were toxic:  heavy metals used in leather tanning, strong glues and solvents, and the multitude of synthetic soles accumulating in the soil around us.  

The cushioning thats added to shoes reflects our detachment. Uprooted from a nature-connection, cocooned with stuff we dont need, weve forgotten how to feel. Weve lost touch with you, dear Earth.   This is a difficult legacy to be a part of. And like many others, I worry. I fear for my kids. Their futures are full of challenges, many of which we struggle to imagine. 

But we can also sprint towards a new reality, where mother nature is our guide and resources are shared with an open heart. Humans have been making footwear for tens of thousands of years – naturally and harmoniously. Our kind has always connected to you most intimately through our feet. Its time for the industry Im part of to reclaim that wisdom.   

Please accept this apology for the damage we have done to you, I hope that by sharing my anxieties about what our future holds, I can add my voice to the movement. Inspiring others to share our ecological grief, then demanding transformation. 

Earth, we exist because of you. I look at you, and I long for a joyful revolution afoot, across all your biomes. I want my kids to feel inspired and rebellious. I hope they never accept the thinking that got us into this crisis. One day they may read these words, along with other letters from people in my industry and generation. My greatest wish is that they do so amidst landscapes that have been given the time and space to regenerate. A world where you, and humans, are able to flourish. 

Yours sincerely, 

Galahad.