BE A FORCE OF NATURE
JOHN JOHN FLORENCE
Winner of back-to-back world titles and countless major accolades, many say the Hawaiian is the planet’s best surfer. In his flow, he’s untouchable. His holistic, barefoot, nature-connected philosophy is what truly sets him apart, and embodies everything Vivobarefoot stands for.
BE A FORCE OF NATURE
JOHN JOHN FLORENCE
Winner of back-to-back world titles and countless major accolades, many say the Hawaiian is the planet’s best surfer. In his flow, he’s untouchable. His holistic, barefoot, nature-connected philosophy is what truly sets him apart, and embodies everything Vivobarefoot stands for.
W H Y B A R E F O O T
STRONG FEET WITH ENHANCED SENSORY PERCEPTION ARE FUNDAMENTAL TO SKILFUL MOVEMENT, INJURY REDUCTION AND SURFING WITH POWER.
"The human foot is a masterpiece of engineering and a work of art."
Leonardo da Vinci
W H Y B A R E F O O T
STRONG FEET WITH ENHANCED SENSORY PERCEPTION ARE FUNDAMENTAL TO SKILFUL MOVEMENT, INJURY REDUCTION AND SURFING WITH POWER.
"The human foot is a masterpiece of engineering and a work of art."
Leonardo da Vinci
EXPLORE
NATURE.
T R A C K E R D E C O N
John John’s go-to footwear for trail and mountain exploration.
EXPLORE
COASTAL.
H Y D R A E S C
From sea to sand. A capable tool for amphibious adventures.
EXPLORE
URBAN.
P R I M U S L I T E K N I T
Travel, relax and discover 24/7 everyday barefoot living.
EXPLORE
NATURE.
T R A C K E R D E C O N
John John’s go-to footwear for trail and mountain exploration.
EXPLORE
COASTAL.
H Y D R A E S C
From sea to sand. A capable tool for amphibious adventures.
EXPLORE
URBAN.
P R I M U S L I T E K N I T
Travel, relax and discover 24/7 everyday barefoot living.
T H E J J F C O L L E C T I O N
DESIGNED FOR EXPLORATION
With a shared mission to reconnect people to the natural world, we once again teamed up with John John Florence. The Hawaiian surfer is a hands-on collaborator, driven by a passion for crafting purposeful footwear that enables exploration. He infuses his connection to nature and vast knowledge of the landscape into each step of the design process.
T H E J J F C O L L E C T I O N
DESIGNED FOR EXPLORATION
With a shared mission to reconnect people to the natural world, we once again teamed up with John John Florence. The Hawaiian surfer is a hands-on collaborator, driven by a passion for crafting purposeful footwear that enables exploration. He infuses his connection to nature and vast knowledge of the landscape into each step of the design process.
D E S I G N E D F O R E X P L O R A T I O N
“NATURE IS WHERE I FIND MYSELF GETTING THE MOST ENJOYMENT OUT OF LIFE. IT ALL STARTS WITH GETTING MOVING, USING YOUR FEET.”
D E S I G N E D F O RE X P L O R A T I O N
“NATURE IS WHERE I FIND MYSELF GETTING THE MOST ENJOYMENT OUT OF LIFE. IT ALL STARTS WITH GETTING MOVING, USING YOUR FEET.”
D E S I G N E D F O R E X P L O R A T I O N
NATURE OF COLOUR
Colour means more to John John than most. Drawing inspiration from the effortless blending of hues found in nature, his colourways transcend visual appeal. Instead, they are designed to evoke emotion, inspire activity, and integrate seamlessly into their intended environment.
D E S I G N E D F O RE X P L O R A T I O N
NATURE OF COLOUR
Colour means more to John John than most. Drawing inspiration from the effortless blending of hues found in nature, his colourways transcend visual appeal. Instead, they are designed to evoke emotion, inspire activity, and integrate seamlessly into their intended environment.
“We didn’t have to reinvent anything. They're already designed to let my feet do their thing.”
“We didn’t have to reinvent anything. They're already designed to let my feet do their thing.”
EXPLORE
NATURE
John adventures far beyond the ocean. From hiking trails to snowboarding the backcountry to growing in his garden, nature is where he finds awe, health, gratitude and mana – an indigenous Hawaiian term for spiritual strength. Nature guides him.
EXPLORE
NATURE
John adventures far beyond the ocean. From hiking trails to snowboarding the backcountry to growing in his garden, nature is where he finds awe, health, gratitude and mana – an indigenous Hawaiian term for spiritual strength. Nature guides him.
EXPLORE
oa
COASTAL.
Not one to keep to the beaten path, John follows the call of the wild. His exploration is instinctual, matching the rhythm of his surroundings. From the waters of the North Shore to its coastal trails — he moves with agility and ease.
EXPLORE
COASTAL.
Not one to keep to the beaten path, John follows the call of the wild. His exploration is instinctual, matching the rhythm of his surroundings. From the waters of the North Shore to its coastal trails — he moves with agility and ease.
EXPLORE
URBAN
Even avid explorers need rest days. John recovers with a holistic blend of breathwork, yoga, visualisation and hobbies like beekeeping. This promotes a deep parasympathetic state — supporting calmness, digestion and immune function, and unlocking the presence so critical to surfing with flow.
EXPLORE
URBAN
Even avid explorers need rest days. John recovers with a holistic blend of breathwork, yoga, visualisation and hobbies like beekeeping. This promotes a deep parasympathetic state — supporting calmness, digestion and immune function, and unlocking the presence so critical to surfing with flow.
REST, RECOVERY AND MOBILITY
WITH JOHN JOHN FLORENCE
Join John and Vivobarefoot’s founder, Asher Clark, in a conversation about feet, mobility, and recovery protocols to help maintain your physical and mental resilience — whether you're a mere mortal or a force of nature.
REST, RECOVERY AND MOBILITY
WITH JOHN JOHN FLORENCE
Join John and Vivobarefoot’s founder, Asher Clark, in a conversation about feet, mobility, and recovery protocols to help maintain your physical and mental resilience — whether you're a mere mortal or a force of nature.
T H E 2 0 2 3 J J F C O L L E C T I O N
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