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MORE SPEED OR MORE FOOT HEALTH – IT’S TIME TO CHOOSE8 Days ago

You can’t have missed them: glaring neon, with super-high stacks and pointy heels - it’s the new souped-up shoe from you know who… Yup, tick. Their construction is a combination of foam, fluid-filled chambers and a ‘secret weapon’ which is all about giving runners an improvement in ‘running economy’ of 4% or so. They’re being marketed as helping runners go faster, and elite athletes have been wearing them to break records. But in the arms race of foot races, some...

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Vegan Leather isn't Vegan27 Days ago

Let’s take a moment to unpick what ‘vegan leather’ actually means. At first glance, it’s a smart marketing tool to describe a leather substitute which doesn’t use any product which has harmed an animal. Seems straightforward enough. But can that...

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Vivobarefoot x Arctic Angels at The World Economic Forum 2020 22.01.2020

Youth are the next generation of voices of influence; we have the power to change the world, for better or worse. This belief in the transformative power of young people is the foundation upon which the Arctic Angels Youth Action...

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sustainable human development in Ethiopia04.12.2019

Inclusive industrialization and sustainable human development in fostering decent jobs for women and youth in Ethiopia In October 2019 Vivobarefoot presented the Soul of Africa social enterprise project at theSocial Enterprise World Forum. SEWF is the leading forum for international...

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THE VIVOBAREFOOT FAMILY ARE GOING ON A SUMMER RETREAT20.06.2019

The Summer Solstice is here, and we could think of no better way to celebrate the longest day of the year and the sun-filled days ahead of us than with a long weekend among friends and family. That is why...

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We are MADE TO FEEL12.11.2018

To feel is to live. Without feeling, without sensation – what are we but biomechanical human robots? Feeling is what makes us human. Feeling is the wind in your face, watching a beloved baby take its first steps, the pain...

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WHAT DO NECK RINGS AND NARROW SHOES HAVE IN COMMON?12.11.2018

Bunions: are they really just down to genes? Let’s talk BUNIONS: the painful and even debilitating foot deformity many doctors and podiatrists will tell you is hereditary, and that their solution is arch support, inserts and even surgery. So let’s...

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