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careers at vivobarefoot

THE BRAND VIVOBAREFOOT

Vivobarefoot make the best barefoot shoes in the world. Created without compromise around our patented Pure Barefoot Technology, our products are the epitome of ancient wisdom with modern technology. Designed in London, with a sole for every terrain, to live your life barefoot - 24/7. Driven by a passion for healthy movement in all its forms, Vivobarefoot will not stop until the world comes back to its natural senses and starts moving again. Reconnecting feet with brains all over the world, with a growing army of medics, scientists, physios, and health professionals.

EQUAL OPPORTUNITIES

Vivobarefoot is an equal opportunities employer. Our vision is for a fair and equitable workplace, where diversity is celebrated and can truly thrive. We know we have a long way to go and a lot to learn.

Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce new perspectives, talent and skills into our workforce and our community. People of colour, people with disabilities, people from the LGBTQ communities, women and veterans, and people with a criminal record are all encouraged to apply for roles with Vivobarefoot. All applicants will be considered without regarding race, colour, nationality, religion, sexual orientation, sex, marital or parental status, gender identity, age or any other characteristics protected by law.

Job Title
Head of Communications
Location
London, United Kingdom
Department
Marketing

ROLE OVERVIEW

We are looking for an outrageously talented Head of Communications to define and deliver an Internal Communications approach that changes the way consumers think about footwear and their feet and the plan, the plant and our connect with nature. We’re not looking for normal. We want someone who will break the mould of traditional PR, someone that will focus on creating innovative campaigns that genuinely educate and influence the decisions we all make for people and the planet.

The role will deliver this by creating and delivering earned media campaigns that will drive large amounts of coverage in consumer facing, conversation driving environments. The role will also include managing the UK and US press office, building strong and lasting relationships with key journalists and developing and our growing influencer and brand ambassador network.

The Head of Communications is responsible for:

The primary focus of this role is to build the strategic communications strategy and creative direction for Vivobarefoot.

- You will work with the internal c teams to deliver earned media campaigns that have genuine cut through and impact with press and our target consumer.

- You will execute the seasonal strategy and ideation and planning that will focus on driving earned media.

- The head of Communications will be instrumental in growing our growing
ambassador and influencer program, with a view to substantially scale this channel.

- The role will work across all areas including on kids’ footwear focused campaigns and Foundation projects..


In line with the wider communications strategy the role is to act as our key PR lead, which covers:

- Campaign planning and delivery, which includes direct press outreach.

- Press Release and campaign brief writing.

- Proactive and reactive Press Office.

- Meeting and building lasting relationships with key journalists.

- Managing a press contact list.

- Product seeding.

To find out more about the position and apply follow the link here.

 

Job Title
Head of Brand
Location
London, United Kingdom
Department
Marketing

ROLE OVERVIEW

This is a one-of-a-kind opportunity for a one-of-a-kind person. We are looking for a HEAD OF BRAND to join the Vivobarefoot family. You have an exceptional ability to execute a vision and a desire to grow a global D2C brand. Whilst you have strong project management, financial and budgeting capabilities, and a passion for data, you are also highly creative and believe in storytelling and the emotional journey of any customer.

With business category leads (Outdoor, Active & Kids) and a commercial team by your side, your abilities sit right in between these two aspects of marketing and your strength is in directing and amplifying the impact marketing mix. You are not only brilliant at high level strategy and are a blue-sky thinker, but you also enjoy the detail and are able to project manage and ensure the details are executed from start to finish. You have strong experience building and nurturing both internal and external teams.

What you love most is to see people reach their full potential and to help them get there, above and beyond your own workload and personal goals. Underlying all of this, is a real desire to make a positive impact for future generations and enable the tribe of people that love our brand and products to be part of it.

The Head of Brand is responsible for:

- Driving the entire company from an impact marketing first perspective - with the founders and senior management team.

- Setting budgets to reach objectives, build and manage a team to reach those goals.

- Working directly with global brands, ambassadors, global thought leaders, publications and more.

- Drive the user experience to ensure that we delight customers and can create a lasting brand and a platform for impact.

- Maximising potential of the company to reach millions of users and the goal of funding collection equivalent to 7 billion plastic bottles by 2025.

To find out more about the position and apply follow the link here.

 

Job Title
UX Optimisation Manager
Location
London, United Kingdom
Department
Commercial - Techonlogy

ROLE OVERVIEW

The UX Optimisation manager role is a highly dynamic and analytical role that will work closely with the ecommerce, marketing and product teams to create, translate and enhance our online stores and experiences. The ideal candidate proactively involves users and teams to develop their understanding of customer pains and propose new ways to discover problem-solving dynamics. You would be our test and learn guru across our digital products globally.

The digital product team at Vivobarefoot uses innovation, insights, and operational excellence to steer our product vision across our ecommerce sites. With your understanding of online user experience, digital best practice and search, you will be maintaining a dynamic web presence that ensures usability and accessibility. Specifically this role is for those who are curious about technology, users, their struggles and how we can utilise our testing and personalisation technologies to enhance and inform the user experiences.

The UX Optimisation Manager is responsible for:

- Conducting concept and usability testing and gather feedback.

- Analysing on-site user behavioural data through our analytics suite (including Google Analytics and UX
analytics too).

- Championing best practice of usability and user-centric design.

- Taking responsibility for proactively identifying opportunities to enhance the customer journey and
validating through a comprehensive test & learn approach, maximising the testing toolset taking into
account external best practices and current & future trends.

- Leading and supporting discovery of the project lifecycle, including workshops, user and stakeholder
interviews, analytics, audits, persona creation and benchmarking

- Developing wireframes, high fidelity experiences, interactive prototypes, storyboards, user flows, process
flows and sitemaps to effectively represent a solution

- Owning the optimisation roadmap through qualitative audits of the current vs future digital
experiences to increase performance and customer engagement

- Facilitating workshops and design sprints with different teams.

- Planning, designing and moderating usability tests, interviews and surveys.

- Translating metrics, company goals and objectives into digital experiences

To find out more about the position and apply follow the link here.

Job Title
Outdoor GTM (Go-To-Market) Manager
Location
London, United Kingdom
Department
Outdoor

ROLE OVERVIEW

The Outdoor category is the fastest growing and biggest opportunity for Vivobarefoot, with the goal of doubling in size over the next three years. Working within the dedicated product and marketing function within Outdoor, you will work closely with the d2c and b2b central support teams, as well as the central impact marketing, operations, and finance organisation.

Reporting into the Category Lead, with a dotted line into the commercial team, the role is responsible for delivering customer success and sustainable business development. Balancing an understanding the Outdoor category and regional nuances, the role works with territory teams to drive sales and marketing, building the category within and beyond regions. Meanwhile, through insight and opportunity planning, the role empowers, develops and unites internal product and marketing teams to build and evolve the Outdoor range and brand.

Researching and identifying macro trends for consumers, sustainable innovation, and fostering new concepts that propel the brand forward will be at the heart of this role. Vivo aims to be the world’s leading barefoot Outdoor business, with this position making a significant contribution to brand value and impact, whilst serving to inspire more people to reconnect with nature through natural movement.

The Outdoor GTM Manager is responsible for:


​(A) Building strategy for Outdoor channels and develop the GTM blueprint
- Identifying and activating opportunities (commercial and brand building*) for the plan period.​

- Identify targeting framework and resources demonstrating profitability over 3 years to grow and invest into Outdoor channels**

- Balance view between offline & online, direct & distributor, with integrated metrics.

*work closely with marketing team to build integrated metrics between channels and brand / consumer metrics for Outdoor.

​**seek where possible opportunities to benefit from economy of scale from working together with Active and Kids category.


(B) Drive and own commercial results for Outdoor channels.
- Identify new key partners and build the effective relationships with clear metrics set (focus on fewer but better with the maximum ROI). ​

- Develop the internal and external processes and systems to gather category channel insights and ensure regular fluid communication with marketing, product and commercial teams.

Success in the role will reflect in the following indicators, which include but are not limited to:

- Impact in role – Understanding the customer through category vision; shaping growth strategy. Making Vivobarefoot the best Outdoor barefoot shoes in the world.
- Impact on the wider business – Support in growing the Outdoor category whilst demonstrating one unified message and brand.
- Impact on regions - Deep understanding of Vivo’s market nuances, identifying trends and requirements in differing retail landscapes.
- Impact on the team – Unite all areas of the Outdoor team to own the evolution of the Vivobarefoot active range.

To find out more about the position and apply follow the link here.

 

Job Title
Outdoor Footwear Designer
Location
London, United Kingdom
Department
Product

ROLE OVERVIEW

Leading the design function of our Outdoor Category, the Outdoor Footwear Designer is responsible for interpreting briefs from concept through to final product execution. Researching trends, creating compelling new footwear concepts that meet the brand strategic priorities, category product briefs & seasonal design direction.

 

The Outdoor Footwear Designer is responsible for:

(A) Design Responsibilities

 

-      Lead the creation of all Outdoor Footwear design to present solutions that are consumer & brand relevant and result in disruptive & industry defining footwear.

-      Foster a sketch, share and collaborative culture during ideation stage with the CDO, Active Footwear Designer & Advanced Concepts Designer to elevate cross category creation excellence whilst maintaining design consistency through all Vivobarefoot product lines.

-      Collaborate with other functional leaders within Outdoor (Marketing, Merchandising, PLM) to share designs but also learn from other areas of the business and receive feedback on current sales performance and market interaction.

-      Create concept boards and supporting artwork to illustrate the design concept, theme & product stories in an inuring way.

-      Lead Outdoor Design presentations, communicating creative solutions with clarity, effectively selling in ideas to a variety of stakeholders.

-      Approach design with an agile dynamic perspective to bring fresh ideas to the process.

-      Research & identify future technologies, trends & opportunities.

 

(B) Technical Responsibilities

 

-      Present ideas as hand-drawn sketches to digital presentations (rendered line art, flat patterns,2D/3D, technical drawings etc).

-      Present designs with sustainability at the centre, consistently evaluated against the V-Matrix.

-      Create technical drawings to represent construction information, ensuring accurate interpretation by development

-      Research functional criteria for product to identify functionality benchmarks and work closely with development to test, evaluate and validate designs to these.

 

 (C) Brand & Product Marketing responsibilities

 

-      Contribute design direction in creation of annual and long-term creative direction strategies.

-      Collaborate with Marketing to ensure holistic storytelling & end-to-end creative excellence from sell-in to sell-out.

-      Work with athletes and customers as a professional representative of the brand to gather insight & product feedback.

-      Prepare seasonal design presentations for seasonal sales conference and other key events.

 

(D) Responsibilities within the team 

-      Build close cross functional relationships built on honesty & transparency for effective information flow.

-      Meet design calendar deadlines and deliverables.

-      Ability to lead projects and meet key deadlines, operating in a fast pace, ever changing work environment.

 

(E) Responsibilities with company sustainability 

-      Partnering with the outdoor footwear developers & Sustainability Manager to ensure all environmental & product claims are verified with material vendors, prior to marketing /ecommerce product briefings.

To find out more about the position and apply follow the link here.

 

Job Title
Graphic Designer
Location
London, United Kingdom
Department
Marketing | Creative

ROLE OVERVIEW

Vivobarefoot are looking for a passionate and ambitious junior designer to join our Creative Team, bringing to life the brand’s regenerative mission through compelling and impactful creative. Working within Vivobarefoot’s fast-paced Creative Services Team, this role will shape and deliver creative assets that support brand and business.

While Vivobarefoot’s primary channels are digital, the successful candidate will have the opportunity to work across all channels. Your output will also cover physical retail, as well as a wide range of other mediums, from the traditional, to the experiential and highly experimental. 

You will be joining a growing and developing team that will report into the Creative Services Manager and working in close collaboration with both the Creative Lead, and CDO/Co-Founder, the role focuses on the execution and delivery of genuinely disruptive, convention-challenging creative that ultimately encourages great natural connections.

Vivobarefoot operates a flat organisational structure, meaning that all roles make an active contribution to how we show up, and an entrepreneurial spirit is encouraged. The role presents an excellent development opportunity for hungry and creative individual who’s passionate about pursuing a better way, and inspiring a world with more feeling, and less padding.

The Graphic Designer is responsible for:

-      Design on-brand creative concepts and mock-ups in response to briefs from internal teams.

-      Artworking digital and print ready assets.

-      Supporting the creative delivery of BAU as well as major brand initiatives and projects.

-      Support the conceptualisation, storyboarding and production for still and film shoots.

-      Contribute to the creative evolution of our digital and physical platforms.

-      Assist with the digital asset management library.

-      Creatively contribute and refine internal and external communications, documents, and presentations.

-      Active participation in brainstorming, as well as to eagerness pitch own ideas and concepts.

-      Ensure workflow is managed and prioritised, so deadlines and expectations are met.

To find out more about the position and apply follow the link here.

 

Job Title
Social Media Manager
Location
London, United Kingdom
Department
Marketing 

ROLE OVERVIEW

A fantastic opportunity has arisen for a bright and enthusiastic Social Media Manager to join our Marketing team and help us deliver the next chapter of Vivobarefoot’s regenerative mission. We are looking for a great communicator, passionate about engaging a diverse range of audiences across multiple channels and looking to create positive change in the world through the art of social storytelling.


Reporting into the Head of Brand Marketing, and working in close partnership with the Content Lead, the Social Media Manager will act as the first point of contact between Vivobarefoot’s social media audience and the brand, with focused attention on supporting social content strategy and activations, monitoring performance, creating and scheduling content across multiple social channels.


This person will be instrumental to achieving our mission of reconnecting people and planet. As an essential part of a small, committed team, you will have a positive can-do attitude and a willingness to put forward creative ideas.

 

The Social Media Manager is responsible for:

- Overseeing the running of the main Vivobarefoot and ReVivo accounts across our core social channels: Instagram, Facebook, YouTube, Twitter and LinkedIn.

- Developing social media strategies with the aim of increasing brand awareness and customer engagement
- Briefing and managing brand campaigns on all Social Media channels.

- Managing the execution of social media content across the platforms, and exhibit command over the brand voice online.

o Writing, editing and crafting engaging copy, optimised for channel and audience

- Supporting international partners and distributors with guidelines for Social Media channels

- The end-to-end operations of our social channels:

o managing weekly and monthly social calendars under the strategic direction of the Head of Brand Marketing and Marketing Leads

o post publishing, schedule management

o community management across all channels - responding to comments, questions, and working with our customer support team to solve customer issues when needed

- Working closely with the following internal and external stakeholders:

o Creative – briefing creative in a timely manner, ensuring all content aligns with the feeds, the overarching communications plan, and current performance, to ensure optimal results each week.

o Communications and Digital Marketing – working with Partnerships and Ambassador team as needed to leverage ambassador content

o Customer Service – constant communication with our external customer services team, escalating customer queries from social accounts on orders or product issues.

- Community management is a key part of this role. You will be responsible for responding to customer queries and feedback in a timely manner (24 hr SLA), will have a strong understanding of the brand and our products, and will be able to efficiently communicate and educate on the two as necessary. Given our customer base is international, you must be willing to work flexible hours and check in on weekends, however this will be managed within your contracted hours/week.

- This role is supported by our Customer Services team and Zendesk.

To find out more about the position and apply follow the link here.