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careers at vivobarefoot

THE BRAND VIVOBAREFOOT

Vivobarefoot make the best barefoot shoes in the world. Created without compromise around our patented Pure Barefoot Technology, our products are the epitome of ancient wisdom with modern technology. Designed in London, with a sole for every terrain, to live your life barefoot - 24/7. Driven by a passion for healthy movement in all its forms, Vivobarefoot will not stop until the world comes back to its natural senses and starts moving again. Reconnecting feet with brains all over the world, with a growing army of medics, scientists, physios, and health professionals.

EQUAL OPPORTUNITIES

Vivobarefoot is an equal opportunities employer. Our vision is for a fair and equitable workplace, where diversity is celebrated and can truly thrive. We know we have a long way to go and a lot to learn.

Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce new perspectives, talent and skills into our workforce and our community. People of colour, people with disabilities, people from the LGBTQ communities, women and veterans, and people with a criminal record are all encouraged to apply for roles with Vivobarefoot. All applicants will be considered without regarding race, colour, nationality, religion, sexual orientation, sex, marital or parental status, gender identity, age or any other characteristics protected by law.

Job Title
Copywriter
Location
London, United Kingdom
Department
Marketing

ROLE OVERVIEW

This role will drive our purpose and business through impactful copy & storytelling, contributing towards the goal of becoming the leading barefoot business.

As a storyteller, you will shape and deliver compelling copy & narratives that inspires the broader community to live barefoot.

We have big plans for the next few years, and we need a skilled creative copywriter to help bring them to life. Reporting into the Creative Services Manager, you’ll be crafting and upholding the brand TOV globally, and across all channels.

As part of our growing Brand Team, you will help voice and shape the next steps in our barefoot journey. This is a creative role in which you will collaborate with and receive briefs from the Creative, Product, Marketing & Commercial Teams, as well as work all levels of the business, including directly with our founders. The role will primarily work with the in-house brand and marketing team, writing beautifully constructed copy for a variety of needs across the business.

The copywriter is responsible for generating original & on brand copy that grabs the attention of our target audience and the world at large.

 

Success in the role will reflect in the following indicators, which include but are not limited to:

  • Impact in role – Develop Vivo’s copy and tone to deliver best-in-class storytelling, inspiring action and delivering meaningful messages with impact.
  • Impact on the wider business – Supporting both activism and BAU to support our regenerative mission, while servicing and inspiring relevant functions and departments.
  • Impact on regions - understand Vivo’s regional nuances and work with central and local markets to deliver copy optimised by market, and with consideration of local culture and legal requirements.
  • Impact on the team – set an example for efficiency and effectiveness, and take pride in and ownership and impact of all output.

The Copywriter is responsible for:

- Marketing campaign copy - creative concept copy to accompany seasonal campaigns for internal and external documents.

- Web copy including product copy, homepage, landing pages for projects and brand information.

- Regular editorial blog posts – written, commissioned and/or copy checked, covering topics from barefoot education, product, and campaign write-ups, to a detailed piece on biomechanics.

- Weekly social copy – written, commissioned, and/or copy checked. Providing creative & copy support for the social media manager.

- Weekly email blasts to our database – writing to a brief, proposing new ideas, testing and learning.

- Product descriptions, ~100 SKU’s per season [4x PA].

- Support on press releases on collaborations, events and new collections (with input from global PR agencies).

- Seasonal POS, Packaging, Leaflets, Product booklets.

- Supporting eCom team as needed with translations service for web copy.

- Senior stakeholders support with presentations, or similar (co-founders).

- Comfortable incorporating SEO recommendations into content development.

- This role will be joining the brand at a crucial and exciting time as we re-articulate our brand expression, there will be an opportunity to work on brand TOV and creative expression.

- Ad hoc requests each week – this might be a customer service email, or it might be work on a company-wide marketing campaign.

- Commissioning & managing freelancer copywriters where necessary.

To find out more about the position and apply follow the link here.

 

Job Title
Footwear Developer
Location
London, United Kingdom
Department
Operations

ROLE OVERVIEW

The Footwear Developer is responsible for managing the development process from concept through to production with supply chain partners in Vietnam, China, Portugal, and Ethiopia. Developing product and that continuously raises the bar in terms of fit, function, and materials.

 

The Footwear Developer is responsible for:

- Collaborating with Design, the Development and Commercialisation Manager and our Manufacturing Partners to provide technical guidance on new development & innovation support, highlight risks and potential challenges and suggest alternatives where possible.

- Communicate new briefs and product changes to global supply chains.Maintaining high awareness of the Critical Path to ensure information and samples are sent according to the seasonal timeline.

- Proposing cost saving options at each sample round to ensure that products are developed to target FOB wherever possible.

- Working to continuously improve product quality and ensure that Vivobarefoot shoes are developed to the highest standards, protecting our brand USP (WTF).

- Maintaining, enhancing, and implementing the future material toolbox ensuring testing, research and due diligence is carried out in good time during product ideation.

- Oversee lab testing both for material and finished goods.

- Supporting Product and Sustainability with the mapping and disclosure of Supply Chain and Materials traceability for customers to access.

- Utilizing the V-Matrix to score new products each season and use the information to improve the product score season on season.

- Conducting fit and wear testing on all new products throughout the season, then adjust the style where required based on the feedback and use the data for continuous product improvement each season.

To find out more about the position and apply follow the link here.