World of Barefoot

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Kids don’t need fashion and technology on their feet12 Days ago

IT´S TIME TO REMOVE THE PADDING The sneakers – or trainers – that countless kids around the world pull on every day aren´t good for their feet, bodies OR brains. This is what happens when sports meets fashion and global advertising. ´Everybody´ wears them; all the celebrities and sports personalities - and we´re constantly bombarded with messages about their ´technology´ and ´performance´. We think it´s time to remove the padding: from feet AND brains. WHY? These normal, trendy, every...

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Does My Kid Need Arch Support20 Days ago

WHAT IS ARCH SUPPORT AND DOES MY KID NEED IT? Traditionally, ARCH SUPPORT was a key part of kids´ shoes. The old-fashioned idea was that a child´s foot needed help as it grew with a hard sole, support and cushioning...

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7 Misconceptions of Parenting Today20.09.2019

What are those little comments and asides we just keep on repeating over and over to our kids that we really need to take a step back from? Many are things we heard ourselves as kids, many are the expectations...

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Over millennia evolution has built our kids to be as they are FOR A REASON – and most kids are lucky enough to be born perfectly primed to grow strong and healthy in body and mind. Kids instinctively know how...

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Us humans have been pretty terrible to the planet we live on. A major study involving 59 international scientists reported that human activity has destroyed 60% of all the world’s animals since 1970. Scientists estimate that 150-200 species of plant,...

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"Your shoes are expensive!"20.09.2018

We see this comment from time to time on social media and yes, we know our shoes are more expensive than a lot of kids’ shoes out there. This is always a difficult subject - but we’ll do our best...

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Stay barefoot, even when its time to go... back to school!29.08.2018

As the days inch slowly shorter and the weather gets cooler (finally, some will say) in the northern hemisphere this means…. it’s back to school!

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