ONE SMALL STEP FOR MAN. ONE GIANT ‘MISSTEP’ FOR MANKIND’29.07.2019

If you haven’t noticed from all the news recently, this year marks the 50 th anniversary of the Apollo 11 moon landing where a certain Neil Armstrong (not to be confused with Lance, the incredibly fast cyclist) stepped out of...

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THE SCIENCE BEHIND THE BENEFITS OF BAREFOOT19.07.2019

Prof Dan Lieberman, chair of the Department of Human Evolutionary Biology at Harvard recently published research in the US science journal, Nature (June 2019), about the effect calluses have on the sensitivity of bare feet. He noticed as he spent...

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Vivobarefoot’s unmissable experiences of Madeira18.07.2019

Earlier this year Vivobarefoot travelled to the Portuguese island of Madeira to shoot our ‘Feel More’ campaign – in this archipelago of islands jutting up from the Atlantic, about 400km west of Morocco, our team discovered a magnificent island of...

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WHAT IS MINIMALIST RUNNING – AND SHOULD YOU TRY IT?01.07.2019

Minimalist running is reconnecting to your body , it’s capabilities and the natural world around you. And the key to achieving this lies in your feet. To be a minimalist runner is to shed all the extra padding, support and...

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CAN WEARING MINIMALIST SHOES HELP WITH PLANTAR FASCIITIS?01.07.2019

Plantar fasciitis is the one of the most common causes of heel pain, a condition that involves inflammation of the thick band of tissue that runs across the bottom of your foot, connecting your heel bone to your toes. What...

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ZERO DROP VS ZERO CUSHIONING – WHAT’S GOING ON?01.07.2019

There is a LOT of choice and a LOT of confusing and sometimes even conflicting terminology out there when it comes to footwear. Even if you’re searching for ‘barefoot’ or minimalist shoes – sometimes the literature is anything but minimalist!...

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WHAT ARE BAREFOOT, MINIMALIST AND ZERO DROP SHOES?01.07.2019

So you want to join the barefoot adventure…. but all the terminology and choice is confusing? We agree! The following is a simple explanation of what it actually means to wear a ‘barefoot’ shoe, helping you make the right choice...

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