END OF SEASON SALE

HYPER-MOBILITY – what is it and how can it affect your child´s growth? One mother got in touch with us to tell her story, hoping it might help others. Can you tell us about when you noticed there was something...

Meet and greet Ethiopia Skate, a grassroots community of skateboarders working to empower young people and promote access to skateboarding.

BEING A GIRL is being redefined before our eyes. It’s one of the most exciting parts of parenting tomorrow’s women today. Well, we think so, anyway. The books are changing, the movies are changing, the toys are changing – even...

IT´S TIME TO REMOVE THE PADDING The sneakers – or trainers – that countless kids around the world pull on every day aren´t good for their feet, bodies OR brains. This is what happens when sports meets fashion and...

There’s a problem underfoot that has probably never crossed your mind – a problem that is affecting your body’s natural potential from the ground up. The problem is that, along with sitting, processed foods and sugary drinks should probably reconsidered...

Most shoes look nothing like the feet they cover. Which is odd. Because if we take away the shoes, our feet are functionally still the same, and this hasn’t changed for the last few millennia. What has changed, however, is...

Something doesn’t fit! It goes way back, to ancient Greek philosophers who were already describing how ill-fitting sandals caused diseases of the foot; Socrates himself was known to insist on walking barefoot. In the 1800s European doctors and scientists published...

WHAT IS ARCH SUPPORT AND DOES MY KID NEED IT? Traditionally, ARCH SUPPORT was a key part of kids´ shoes. The old-fashioned idea was that a child´s foot needed help as it grew with a hard sole, support and cushioning...