PRIMUS LITE II RECYCLED

You can’t have missed them: glaring neon, with super-high stacks and pointy heels - it’s the new souped-up shoe from you know who… Yup, tick. Their construction is a combination of foam, fluid-filled chambers and a ‘secret weapon’ which is...

Pronation and Supination are natural and essential for healthy feet and ankles. The truth is the natural functional foot is an incredible piece of kit and is designed to pronate and supinate when you walk and run. Your movement skill...

Let’s take a moment to unpick what ‘vegan leather’ actually means. At first glance, it’s a smart marketing tool to describe a leather substitute which doesn’t use any product which has harmed an animal. Seems straightforward enough. But can that...

Youth are the next generation of voices of influence; we have the power to change the world, for better or worse. This belief in the transformative power of young people is the foundation upon which the Arctic Angels Youth Action...

One of the key topics in my latest book, Feel Better In 5: Your Daily Plan To Feel Great For Life, is connection. So Vivobarefoot’s mission statement, to reconnect people and planet, really resonates with me. The idea that we...

I used to suffer with persistent lower back pain. After multiple trips to the doctors and various physiotherapists I was diagnosed with having chronically tight psoas muscles (pronounced SO-as). The psoas muscles are large, thick, structural muscles; the internal scaffolding...

WHAT’S THE HUMAN SENSE YOU CAN’T TOUCH, SMELL OR HEAR? It’s your balance. But great balance isn’t about pulling off headstands and backflips. Your sense of balance is with you every step you take (we could add ‘every move...

What is Sensory Feedback and Why Do You Need It? In feet, sensory feedback is essentially information our foot passes onto our brain, which helps us understand what’s underfoot and make decisions quickly. One of the biggest downsides of conventional...