February 2017

LESS SHOES RESULT IN BETTER ACADEMIC PERFORMANCE According to a major decade-long study* observing thousands of children in 25 countries, keeping shoes off kids’ feet in the classrooms allows them to concentrate more and perform better academically. So if...

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Running a Marathon Pulling a 1.4 Tonne Car Covering 1,000 Miles With a 50kkg Marine Backpack Completing an Olympic-Distance Triathlon Carrying a 100-lbs Tree Last year I developed a strange sporting skillset. I became quite good at carrying very heavy...

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VIVOBAREFOOT is built on one simple truth, ‘shoes should let your feet do their natural thing’. This means that our shoes are the only shoes that let your feet work how they were designed; the only shoes that reconnect your...

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Swimrun ‘is’ for YOU! The Swimrun Sprint really is for everyone. It’s much more accessible than you would ever imagine. It’s also eye opening, inspiring, fun and rewarding. >> Check out the full lineup of ÖTILLÖ races here >> It...

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Primus is built around the concept, less is more. Less shoe, less weight – more freedom to move. We had a vision for the lightest movement shoe possible; a shoe that followed the natural shape of the foot and had...

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