OUR MOTIVATION
"Comfortable people do not become revolutionaries" - Mos Def
In a world obsessed with ease and comfort we’ve lost the feeling and sensation that our bodies and brains are craving through our feet. Each and every one of us has thousands upon thousands of nerve endings in our feet that are aching to be used. Aching to connect our feet to our brain and make the feeling of moving through the world a more vivid sensory experience.
Comfortable people, they’ve lost the ability to feel.
Their sensations are smothered.
They feel no ground beneath their feet.
No signals from their path.
They won’t become revolutionaries.
In a world obsessed with ease and comfort:
Reject the cushioned life.
Reject the cushioned sole.
And experience a world full of feeling.
Your feet are made to feel.
You are made to feel.