WORLD OF BAREFOOT: KIDS

We’ve joined forces with @Culturunners & @WHO to install pioneering environmental artist Agnes Denes' flag artwork on the roof of @TateBritain.

Us humans have been pretty terrible to the planet we live on. We need to take action. At Vivobarefoot we want to play our part in protecting the planet. 

BEING A GIRL is being redefined before our eyes.

It’s one of the most exciting parts of parenting tomorrow’s women today.
Well, we think so, anyway.

The sneakers – or trainers – that countless kids around the world pull on every day aren´t good for their feet, bodies OR brains.

Since then we have increasingly become an indoor species - TV, Phone, Gaming and Internet addicts - with a whole generations barely venturing outside. It is thought that both the average Brit and American spend about 90% of their lives indoors! Just take a second to digest that figure.

What are those little comments and asides we just keep on repeating over and over to our kids that we really need to take a step back from? Many are things we heard ourselves as kids, many are the expectations of the world around us.

We see this comment from time to time on social media and yes, we know our shoes are more expensive than a lot of kids’ shoes out there. 

Orthotics or arch support are commonly prescribed to children – and we believe this is usually a bad idea, often leaving far too many kids with weak feet and arches.