Primus InnovationToday

The first Primus shoes, the Lite and Trail, were designed to represent the pinnacle of ‘feet first’ design principles. The distinctive big toe flex point, a wide lower lace gusset and simplified upper design was refined to its purest...

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Big wave surfer Torsten Durkan is turning the tide on Coral Bleaching by surfing GIANT waves8 Days ago

VIVOBAREFOOT have partnered with big wave Surfer, Torsten Durkan, who is helping turn the tide damage to our Oceans using an ingenious initiative… For every towering foot of wave that he Surfs, Torsten secures a pledge from individuals and...

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What's the best parenting advice you might not read about?9 Days ago

Let them play free and grow wild! It’s time to take action. Us modern parents are hovering, helicoptering and hoovering up our kids’ ability to be wild and play free in nature. And it’s not good for our kids....

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