With 200,000 nerve endings, 33 major muscles, 28 bones, 19 ligaments; the human foot is a biomechanical masterpiece.
In the last 40 years we have been led by a common misconception that cushioned, padded shoes are better. Despite all the developments in sports shoe technology, around 80% of runners are injured – injured carrying out a movement that should come naturally.
However, unless you were brought up in an unshod, chair-free environment you are likely to be lacking in certain physiological qualities and biomotor skills for running. Barefoot running is a skill that has to be learnt. The modern human being is generally disconnected with nature so we need to relearn how to run.
No heel, no midsole, no arch support, no gimmicks! VIVOBAREFOOT helps encourages us to move as million years of evolution intended - barefoot.
Why we exist and what we do
A strong foot is the foundation of natural movement and health. The Shoe industry must be challenged to tackle the current way of thinking. VIVOBAREFOOT is the challenger. We will not stop until the world comes to it's natural senses.
In 2004, VIVOBAREFOOT became pioneers of the barefoot movement by launching the first minimalist shoe with a patented, ultra thin puncture resistant sole that offered maximum sensory feedback and maximum protection - we make the most proprioceptive soles in the world. Our design is driven by the knowledge that 70% of your brain’s information for movement comes from the nerves on the soles of your feet. The more you can feel the ground, the greater your body understands its surroundings and natural movement.
As demand for barefoot health grows, so does demand for VIVOBAREFOOT. Our collection features the most comprehensive line of minimalist shoes on the market. The VIVOBAREFOOT difference is in the sole. We make a series of constructions specifically designed for varying elements, terrains, and activities. From high performance running shoes, off-road and trail running shoes, to work and kids shoes, VIVOBAREFOOT offers a total lifestyle solution for the whole family and options for transitioning from walking to sports.
In order to continue to stay true to our purpose, we've laid out in more detail our philopophy which outlines how and why we do things along with details of our eco credentials, ethics policy and product guarantess.
In the words of our owners, we aim to challenge the shoe industry by focusing on:
Revolution, Innovation and Education
We are VIVOBAREFOOT
Barefoot running is not a fad.
Or maybe it is - but one that has been around for millions of years. In our opinion cushioned heels, arch supports and more recently toning shoes that are the real fads. VIVOBAREFOOT is not about gimmicks. It is about allowing your body to move as evolution intended; its about zero-drop heels and anatomic width, total flexibility and ultra-thin puncture-resistant soles. We are barefoot:
- We are 100% dedicated to barefoot, it's all we do and all we'll ever do. We will only ever make barefoot shoes
- Barefoot is for everyone; learn the skill and philosophy and you can't disagree
- Vivobarefoot has pure barefoot technology; every shoe we make feels the same - the closest sensation to walking barefoot without actually walking barefoot
We design and make shoes based on facts, reseach and the principles of biomechanics. To read more, click here to visit the Learn section of our website.
Change the world one foot at a time - Vivo the barefoot revolution!