Our Philosophy

We know it's easy to say, but it's not all about selling shoes and making money.  Based around the principles laid out in our Eco Matrix, Ethics Policy and in how we source materials and the partners we work with, we aim to be as socially responsible as is possible for a shoemaker.  

Underlying everything is our vision to make everyone's lives better, whether through providing a more enjoyable and injury free running experience or by allowing you to live barefoot with our zero-drop, anatomic width, total flexibility, ultra-thin, puncture-resistant sole shoes. Your body has all the technology you need; muscles and tendons provide natural shock absorption, the skeletal system provides natural motion control and the nervous system provides natural sensory feedback.  Click here to find out how our shoes let your feet do their thing with Pure Barefoot Technology.

VIVOBAREFOOT footwear is produced sustainably using recycled, locally sourced materials, with efficient and eco-friendly production techniques in independently monitored ethical factories. We use minimum components (around 12 pair shoe) where possible and favour stitching and vulcanized production methods over glues. We aim to make our shoes extremely durable so they spend more time on the feet.  It's true that the majority of our  shoes are made in China - we are interested in making lightweight anatomically correct shoes using the minimum number of components and right now China is the best place to do that.  Excluding a few exceptions (the leather for out Handcut range is sourced from Portugal where they are made and our Soul of Africa leather is from Ethiopia), the majority of materials, all the component makers and advanced material suppliers are also based in China and considering that most shoes contain 30 different components we minimize our production miles that way.  We work directly with all our factories and they are independently audited to the highest international labour and environmental standards. 

Our philosophy and principles do not end with the eco production methods we adhere too.  We also believe in improving the life of others through charitable partnerships.  VIVOBAREFOOT’s chairman, Lance Clark, set up Soul of Africa and VIVOBAREFOOT have helped its development over the last two years. Soul of Africa has raised over $2m for the Soul of Africa trust to date and provided hundreds of jobs in a destitute area of South Africa. In 2012 we launched a Soul of Africa shoe using VIVOBAREFOOT technology product and excited about the future of this important project.

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