“We are what we repeatedly do. Excellence, then, is not an act, but a habit” – Aristotle
Replace “excellence” with “barefoot” and you’ve got the essence of VIVOBAREFOOT in Aristotle’s voice. Not an “act” or fad, but a true habit: a way of life, and an underlying state of being.
Recent years have seen us turn back to ancient wisdom like this in order to move forward. In our case, literally. Barefoot movement is essential to a continuously healthy lifestyle. However, baring your feet is great for on your beach holiday, but not ideal on busy city pavements and twig strewn forest floors. This may sound like we’re heading towards a stale mate, but again, ancient wisdom moves us forward… Read more…
“Combining the World’s best intelligent design with the principles of evolutionary biomechanics to create this masterpiece of running equipment.”
We’re pleased to announce the VIVOBAREFOOT Stealth is now available for pre-order from our EU and UK websites. We’ve combined some of the World’s best intelligent design, thanks to our in-house team, with the principles of evolutionary biomechanics to create this masterpiece of running equipment.
Finding out about VIVOBAREFOOT has been such a relief. My whole physiology is different, my feet feel free and so does my whole body when I wear them. I know struggle with shoe shopping very much as nothing else gives you that freedom. One of the main advantages for me is they’re so light.
I specialise in a sport called ‘Street Workout’ and compete in national and international competitions. Due to the nature of the sport relying heavily on feeling as light as possible and regulations saying you must wear footwear, Vivo’s have proved highly effective. Read more…
We’re happy to announce we’re continuing our support of the incredible charity that is Social Purpose and Time (SPAT). James Gilley, founder of the non-profit organisation, is leading this positive movement that uses the power and beauty of running, fitness and nutrition as the motivation behind life changing charity work.
“Proper Proprioception for your Preparation Prevents Piss Poor Performance”
It’s a sense of pleasure and pain, such an overwhelming amount of joy combined with a surge of fatigue. It’s awesome. Crossing the line and completing a marathon, without injury and with a smile on your face, should not be undervalued. It’s even better experienced than described!
Born to run
The good news is, it’s doable, nearly anyone can achieve it, and that’s because humans were born to run; we evolved that way. To do it without injury and to really enjoy it should be the ultimate goal.
The price for inadequate preparation should not be underestimated. It is the part of the marathon that is probably the most important. Being adequately prepared on the day will not only make it enjoyable it will also make it repeatable.
But what does proper preparation look like? And how is it achieved? Read more…
Starting at over 10,000ft in the Cloud Forest, in the Peruvian Andes, the Jungle Ultra marathon commences in just over a week. The 230km, 6 day, 5-stage race winds through the dense tropical forests on the Amazon, where the competitors will experience up to 35˚C heat and 100% humidity in the diverse environment. The entrants have to be self-sufficient over the course of the distance and carry all their gear; hammock, sleeping bag, food and supplies for the entire race.
Here at VIVOBAREFOOT we like a challenge so we decided to partner with Beyond the Ultimate, the race organisers, and take on this extreme ultra marathon. The winner of the race will receive shoes for a year and we’re also supplying the race officials and staff with our barefoot trail shoes – as well as many of the competitors. Read more…