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The Truth About Sports Products: Barefoot Shoes

July 20th 2012 by Jamie Page

Last night BBC1 aired the Panorama: The Truth About Sports Products. Shelley Jofre and British Medical Journal joined forces to investigate the truths behind sports products.

After unraveling the myths of sports energy drinks, Shelley Jofre focusses her attention on running trainers and the shoe industry that is dominated by padded shoes. Read more…

Lee Saxby interviewed in the Huffington Post

January 19th 2012 by Jamie Page

Were we Born to Run?  Opinion on the matter is strong and the scientific evidence is building from strength to strength. Whilst we may have been born to run, the invention and subsequent widespread use of the modern, padded running shoe has rendered the shocking statistic that 80% of runners get injured every year. Read more…

It’s Official Barefoot is best: Lee Saxby interview

January 12th 2012 by Jamie Page
Barefoot running expert Lee Saxby took some time out for VIVOBAREFOOT to answer some questions about the latest research to shed some evidence on the benefits of barefoot running.
VB: Briefly, what does Daniel Lieberman’s research show?
LS: The paper entitled ‘Foot Strike and Injury Rates in Endurance Runners’ studied athletes in the Harvard cross country running team between August 2006 – January 2011 and found that the runners in the team who have a habitual heel-strike running technique had twice as many repetitive stress injuries than the runners in the team who have a habitual forefoot-strike running technique. Read more…

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