United States
Joanna Hall wears VivoBarefoot Lucy in this month’s Zest Magazine, with an additional competition to win a pair.
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Terra Plana is offering all webcustomers an amazing end of season offer. Buy one pair, and get 50% off a second pair. This offer will run from 27th-31st August.
Terms & Conditions:
Buy 1 get 2nd pair 1/2 price will apply the discount to the lowest marked item. All refunds must be received within 30 days and entire order must be returned in full. Refunds will be given on a single item ONLY if that item is found to be faulty at the discretion of the Web Manager. There will be no refunds given on a single item when use of the promotion was in place. All exchanges must be processed within 30 days. If requested exchange item is sold out you will not receive a refund and must find a substitute from current stock. This offer cannot be redeemed in conjunction with another coupon. All other Terms and Conditions still apply.
Vivobarefoot & Interview with Companies CEO Galahad Clark featured on Huffingtonpost.com
August 22nd 2009 by Terra Plana
Benefits of Barefoot: Special Offer for Huffington Post Readers
By Hillary Newman
I’ve always been a runner- or at least I was until I ‘ran’ into knee trouble a few years ago. Now, you could call me an elipicalist. While VH1′s I Love the 90s always gears me up for a sweaty workout, there is nothing I crave more than opening my front door and taking off. So when I learned about a new shoe technology developed to help runners, I did a little investigating.
Terra Plana, an ethical shoe company, created barefoot – a shoe line that is designed to achieve the benefits of walking and running barefoot. Upon hearing about these shoes, I immediately thought about my childhood, a time when I embraced a shoeless lifestyle. However, after a bit more research, I discovered that the benefits of being barefoot might surpass the freedom I has as toddler. Join me on my quest to learn more about barefoot and Terra Plana as I interview the owner, Galahad Clark.
In a nutshell, what is the argument supporting the barefoot technology?
Quite simple actually – walking barefoot is good for you.
barefoot has an ultra thin puncture resistant sole that gives the protection of normal shoes and all the benefits of walking barefoot – including the natural alignment of one’s posture.
How do you describe the person who wears Terra Plana shoes?
They might not know where they are going, but they know the way.
What are some or your favorite eco-friendly materials used to produce Terra Plana shoes?
Mesh from recycled pet bottles
Vegetable tan leather
Quilts from the swami tribe in northern Pakistan
Recycled e-max – ultra lightweight abrasion resistant soling material
Duratex in the barefoot shoes
Terra Plana has stores all over the world, including New York, Vienna and Ljubjilana to name a few. How has living and breathing in so many diverse places influenced Terra Plana?
Sustainability is a global issue and we learn so much and are inspired by different areas and partners around the world…
In your opinion, how can the retail industry produce more sustainably?
Produce less, but also more consumer education and training of staff to engage with consumers.
It is a very complex issue with many angles and layers (1000 ways to skin the eco-shoe)
Ultimately there should be a labeling system that creates transparency inspired by life cycle analysis. This will either be led by a government body or an industry group.
Companies like Nike and Timberland are leading the way at the moment in the shoe industry, but not many people truly comprehend the efforts they are making yet.
Any words of advice for the novice designer?
Keep things simple.
Create concept and identity.
Try to make a product beautiful from the inside and out.
Sustainable design is really just good design: The products function, are beautiful, efficient, relevant, durable, timeless.
(just like a successful part of the eco system if a product is none of the above then it won’t survive long and will go extinct)
Please click link below to go to huntingtonpost.com:
http://www.huffingtonpost.com/hillary-newman-/benefits-of-barefoot-spec_b_264792.html
Flats in Fashion
Spiky pin heels aside, fashion is embracing the idea of flats more than ever. You know the tides have turned when two of the chicest women in the world, Michelle Obama and Carla Bruni-Sarkozy, opt for flats more often than heels. If you go the route of the fashionable flats, check out TheOutnet.com’s clearance sale. You’ll find Rupert Sanderson patent shoes for $99. Or, give your feet a real rest from the constraints of traditional footwear and try Terra Plana’s technologically advanced Vivo Barefoot line of shoes. The idea is that barefoot is best, so the footwear has an ultra thin, puncture-resistant sole that mimics the sheer pleasure of going sans shoes. Whichever route you choose, your feet will thank you.
—Violet Moon Gaynor
A pair of light-as-air Vivo Barefoot sneakers
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Terra Plana’s Juniper recommended in allaboutyou.com
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Terra Plana recommended as the eco choice for fashionable shoes with a conscience on Rachel Holland’s Miss Eco Glam blog.
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Barefoot in the Park
By
IT Blog
Traveling on foot gets a whole lot more interesting when you’re barefoot…kind of. Amelia Mularz explains.
The first thing I noticed when I slipped into my Vivos was how cartoonishly wide my feet looked (the Ronald McDonald red pair I chose didn’t help matters much). The feel, however, was exquisite. I could feel all ten toes flat across the floor of the shoe, a sensation I wasn’t used to with my old running shoes. I laced up and I was off to the treacherous terrain of the Copper Canyon…er…I mean Central Park.
Traveling on foot gets a whole lot more interesting when you’re barefoot…kind of. Amelia Mularz explains.
I decided a few weeks ago that barefoot is the way to go. I had just finished reading Christopher McDougall’s new book, Born to Run, an account of the writer’s adventures with the Tarahumara Indians in Mexico’s Copper Canyon. The Tarahumaras are a tribe of ultramarathoners, running 150-mile races for fun and outlasting some of the Western world’s fiercest athletes. They are also known for their athletic footwear–nothing more than sandals fashioned from tire strips. Halfway through Born to Run I was curious about barefoot-style running (ditching all the padding of modern-day running shoes for a more natural feel). By the end of the book I couldn’t look at my Nikes the same way. I had to go barefoot.
Of course, barefoot in New York City is just crazy talk. The shattered glass collection just outside my apartment’s front gate is enough to send any barefoot novice running back for her shock absorbers, gel insoles, and heel pads. Fortunately there’s Terra Plana–a British shoe company that makes sneakers that have the barefoot effect, minus all the abrasions.
I snagged a pair of Terra Plana’s Vivo Barefoot shoes. The idea is to strip the shoe down so that the foot can perform as it was naturally intended to–landing midfoot rather than on the heel. This shortens the stride and keeps the feet beneath the hips, which many argue is a healthier, more balanced form. In addition to realigning natural posture, the shoes also flex and strengthen muscles within the foot and stimulate all 200,000 nerve endings.
The first thing I noticed when I slipped into my Vivos was how cartoonishly wide my feet looked (the Ronald McDonald red pair I chose didn’t help matters much). The feel, however, was exquisite. I could feel all ten toes flat across the floor of the shoe, a sensation I wasn’t used to with my old running shoes. I laced up and I was off to the treacherous terrain of the Copper Canyon…er…I mean Central Park.
First, I headed to the Reservoir, knowing that the cinder path would be a good intro for my coddled modern-day feet. It had rained the night before so the track was covered with puddles. On any other day I would have sighed, turned lazily around, and looked for a more convenient path; not so with my barefoot shoes. I took to the path, leaping and bounding, paying special attention to my landing technique–definitely not on my heels.
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