Mark Cucuzella, a Family Physician, Professor at West Virginia University School of Medicine, Lieutenant Colonel in the Air Force Reserves and coach and captain of their marathon team. He is a strong advocate of the barefoot / minimalist running movement and talks to VIVOBAREFOOT about, among other things, Freedom’s Run for Kids.
Throughout this week customers in the EU and UK can get 10% off all VIVOBAREFOOT kids shoes from vivobarefoot.com – using KIDS10 discount code. In the US the New York store is offering the same discount.
The Clark’s Desert Boot, the flip flop, Levi denim jeans, and the famous Converse Allstar; they were designed with function in mind. Better performance was at the heart of the creation of these products and it is no wonder why they have defined their companies and are still here today.
They are comfortable, lightweight, get better with age, work so well, and feel amazing. Design was born out of necessity and I believe that is why function is at the heart of these and many more iconic products that transcend fashion and will always remain ‘fashionable’.
Barefoot running is not a trend and it is not about a product. We were born to run, but as we grew up in a modern world with cushioned shoes; somewhere along the way we managed to unlearn what perhaps is one of our most important natural skills. Barefoot running is about relearning the natural skill of good running technique.
If your technique is good then you can enjoy injury free, efficient running and movement for the rest of your life.
Our shoes are about putting only the bare minimum of material between your bare feet and the world beneath you. Feeling the ground, having enhanced surface specific traction and a shoe that allows your feet to do their natural thing are at the core of what we do at VIVOBAREFOOT.
Along with the hotly anticipated free barefoot training eBook that we recently launched with Lee Saxby, we have two new big new footwear products in our SS11 collection that we genuinely believe are opening the doors to brand new categories in footwear. Company leading, game changing innovations that embody barefoot as well.
Product 1 – The Ultra is the lightest barefoot running product on the market. Weighing in at a mere 114 grams, it is our first fully molded amphibious shoe that allows the wearer to enjoy summer runs in and out of water, and it feels like you have nothing on your feet!
Product 2 – The Achilles barefoot running sandal is the worlds first ‘running sandal’ since the Tarahumara’s Huarache sandal, made famous in the book Born to Run. It’s pure performance driven and it feels great to wear and run in.
Head designer / Creative director VIVOBAREFOOT
“Changing the running world, one odd look at a time” – BRS
VIVOBAREFOOT is proud to announce that we are officially supporting IBRD. To mark the event, the Barefoot Runners Society has coordinated local running events all over the world. To be part of the great day and for more details in your area, check the Barefoot Runners Society website.
IBRD is a grassroots movement designed to promote barefoot running as a healthy and viable way to run, which we (VIVOBAREFOOT) are all for. Most of the events are 1k or 5k Fun Runs to encourage everyone to be involved. Be sure to check back in with us after your events on Facebook and Twitter to tell us your stories and share your pictures! You’ll be celebrating the day among thousands of other barefoot runners from around the world.
Whether you’re new to barefoot running or a seasoned veteran, we encourage you to have a look at our FREE eBook; Proprioception: Making Sense Of Barefoot Running. Written by our barefoot running expert, Lee Saxby, it will take you from the basic barefoot movement milestones, all the way to correct form while running as nature intended – barefoot.
For more information visit the Barefoot Running Society’s website – (barefootrunners.org/ibrd).
“I could honestly say that without them I would not have completed my training let alone finished the race in 3 hours 22 minutes.” – Nick Hines, Brighton marathon 2011
Here I am a week on from finishing my first Marathon. What an amazing experience! Although much of the last 5 miles are now a blur and I am grateful that we cannot accurately remember physical pain, the rush of endorphins and raw emotion that accompany crossing that finishing line make the previous hours of strain fade into distant memory. All those weeks and months of training; all those hours pounding the same pavements, all those nights you have had to drag yourself out after a hard day’s work to complete your weekly mileage culminate in the overwhelming sense of pride and achievement at having run 26.2 miles. Read more…
The [VIVOBAREFOOT] Evo’s are amazing. Let me tell you why…
Here’s a great review by Healthynomics of the VIVOBAREFOOT Evo. The reviews covers everything from the ordering process, cost, appearance, size & fit, breathability, and running experience and worth a read if you’re interested in buying some Evos
“Believe the hype: ditching the trainiers for a sessions or two a week can make you a stronger, injury-proofed runner” – Men’s Health, May 2011