We are VIVOBAREFOOT
VIVOBAREFOOT make the best barefoot shoes in the world. Created without compromise around our patented Pure Barefoot Technology, our products are the epitome of ancient wisdom with modern technology; designed in London, with a sole for every terrain, to live your life barefoot.
Driven by a passion for healthy movement in all its forms, VIVOBAREFOOT will not stop until the world comes back to its natural senses and starts moving again. Reconnecting feet with brains all over the world, with a growing army of medics, scientists, physios, and health professionals.
200,000 nerve endings, 33 major muscles, 28 bones, 19 ligaments - the human foot is a biomechanical masterpiece. In the last 40 years we have been led by a common misconception that cushioned, padded shoes are better. Despite all the developments in sports shoe technology, the overwhelming majoirty of runners are injured carrying out a movement that should come naturally.
Unless you were brought up in an unshod, chair-free environment you are likely to be lacking in certain physiological qualities and biomotor skills for running. Barefoot running is a skill that has to be learnt - at the heart of our philosophy is education. The modern human being is generally disconnected with nature so we need to relearn how to run.
Our manifesto is about stripping things back to basics. It's about putting you back in touch with nature. It's about freeing your feet so they can do their thing.
Over the past 5 decades the nation's foot health has been neglected by the greedy corporations. They’ve sold you an unobtainable, unnecessary dream and shod you in increasingly spongy, springy, ’technology’ packed, fashion focused shoes. It's time to make a change.
No baby kissing; no interviews with ego-maniac celebrities; no visiting schools, bakeries or factories; no bullshit. No air, no springs, no cushioning, no rubbish underfoot. It's all about taking the impacts of moving and running away from the shoe and re-empowering you.
Your foot has all the technology you need. Our shoes let your feet do their thing.