Our Story | VIVOBAREFOOT UK

We are VIVOBAREFOOT

VIVOBAREFOOT make the best barefoot shoes in the world. Created without compromise around our patented Pure Barefoot Technology, our products are the epitome of ancient wisdom with modern technology; designed in London, with a sole for every terrain, to live your life barefoot.  
Driven by a passion for healthy movement in all its forms, VIVOBAREFOOT will not stop until the world comes back to its natural senses and starts moving again. Reconnecting feet with brains all over the world, with a growing army of medics, scientists, physios, and health professionals.

200,000 nerve endings, 33 major muscles, 28 bones, 19 ligaments - the human foot is a biomechanical masterpiece.  In the last 40 years we have been led by a common misconception that cushioned, padded shoes are better.  Despite all the developments in sports shoe technology, the overwhelming majoirty of runners are injured carrying out a movement that should come naturally.  

Unless you were brought up in an unshod, chair-free environment you are likely to be lacking in certain physiological qualities and biomotor skills for running. Barefoot running is a skill that has to be learnt - at the heart of our philosophy is education. The modern human being is generally disconnected with nature so we need to relearn how to run.  


 

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