Barefoot Blog

The Truth About Sports Products: Barefoot Shoes

July 20, 2012 by Jamie Page

The Truth About Sports Products: Barefoot Shoes

Last night BBC1 aired the  Panorama: The Truth About Sports Products . Shelley Jofre and British Medical Journal joined forces to investigate the truths behind sports products. After unraveling the myths of sports energy drinks, Shelley Jofre focusses her attention on running trainers and the shoe industry that is dominated by padded shoes. Jofre begins her journey of discovery with Harvard Professor,  Irene Davis , who explains the practice of 'specialist' running shoe shops prescribing, based on psuedo-science, different levels of support depending on the arch height and amount of pronation – a procedure even supported by the NHS. Do structured shoes reduce the risk of injury?... Read More

  Barefoot Research,  Bbc,  Davis,  Irene Davis,  Lieberman,  Nigg,  Panorama,  Shelley Jofre,  The Truth About Sports Products

Here's VIVOBAREFOOT for the Weekend

January 09, 2012 by Jamie Page

The VIVOBAREFOOT Lucy Lite was featured on BBC's Something for the Weekend.
The Lucy Lite's were featured in a brief link about barefoot running.
For more info on barefoot running go to
and to buy VIVOBAREFOOT shoes go to Read More

  Bbc,  Something For The Weekend,  Vivobarefoot Aqua Lite

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