Born to Run book signing report - get copies in store now!

June 26, 2009 by Terra Plana

On the evening of Wednesday 24th June, Galahad Clark, owner of Terra Plana shoes, came to the new NYC Terra Plana store for drinks, music, and a book signing with Christopher McDougall, author of the newly released bestseller Born to Run, published by Knopf. The event was a great success, have a look at the pictures below. All images courtesy of our wonderful photographer Kat Bryant.

Don't forget we are selling autographed Born To Run Hardcover books for $30 and unsigned copies for $25 in store. If you would like to purchase please call the NYC Retail Store at 212.274.9000 to place a phone order.  

Below: The new NYC store, 254 Elizabeth St (between Houston and Prince)

Below L-R: Author Chris McDougall, Terra Plana owner Galahad Clark, Terra Plana Head Designer Asher Clark, USA Retail Director Sabra Ellingson

Born to Run explores the subject of the world's ultra-runners: how they develop their abilities, and investigates how the multi-million dollar fitness shoe industry -- built on arch supports, shock absorbers and extra padding -- might actually be doing more harm than good.

Below: Copies of Chris McDougall's book

Below Left: Sabra with CBS-FM Radio's Steve O'Brien - a big fan of VivoBarefoot         Below Right: Chris McDougall signs one of his books for a guest

Below: The 'Barfuss' area where shoes were optional

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