If your feet could dream, what would they dream about? Barefoot running across sandy beaches? A massage at the end of a long day? A bit of TLC? Your feet and you: it’s a relationship that most of us rarely think about, yet it’s arguably the most important relationship in your life right now. Chances are, every day you struggle and squeeze into your poorly fitted shoes to go about your daily business: leaving your aching extremities yearning for those few precious moments of freedom encased in your cosy slippers with your morning cup of tea. Read more…
“Combining the World’s best intelligent design with the principles of evolutionary biomechanics to create this masterpiece of running equipment.”
We’re pleased to announce the VIVOBAREFOOT Stealth is now available for pre-order from our EU and UK websites. We’ve combined some of the World’s best intelligent design, thanks to our in-house team, with the principles of evolutionary biomechanics to create this masterpiece of running equipment.
“Proper Proprioception for your Preparation Prevents Piss Poor Performance”
It’s a sense of pleasure and pain, such an overwhelming amount of joy combined with a surge of fatigue. It’s awesome. Crossing the line and completing a marathon, without injury and with a smile on your face, should not be undervalued. It’s even better experienced than described!
Born to run
The good news is, it’s doable, nearly anyone can achieve it, and that’s because humans were born to run; we evolved that way. To do it without injury and to really enjoy it should be the ultimate goal.
The price for inadequate preparation should not be underestimated. It is the part of the marathon that is probably the most important. Being adequately prepared on the day will not only make it enjoyable it will also make it repeatable.
But what does proper preparation look like? And how is it achieved? Read more…
Swap your trains for trainers this Friday (26 April) for the first global Run To Work Day. If you’re running to work in VIVOBAREFOOT shoes make sure you share you stories, photos and videos with us by posting on our Facebook Wall or tweeting us. You can run all or part of their daily commute, donating the money you would otherwise spend on travel and/or parking.
“Run To Work Day is not just an opportunity for runners around the world to ‘run for good’ it is also a chance for employers to encourage colleagues to create a healthy and active workplace. Further, we anticipate that many firms will agree to match-fund their employees’ charitable donations.” – Run to Work Day Organisers.
On 28th July 2012, David & Katharine began an epic journey to run the length of South America, the equivalent of over 200 marathons in a year, through some of the most awe inspiring and biologically rich ecosystems on earth.
They started from Cabo Froward, the most southerly tip of the continent and and are running towards the Caribbean Sea of Venezuela.They are fulfilling a dream expedition to run the length of the South America unsupported for the continent’s wild places. Read more…