“When you put it on and take them for a test run I think you’ll agree they feel damn good on foot!”
I recently spent some time with Asher Clark, our head designer to pick his brains about the imminent arrival of the VIVOBAREFOOT Stealth. VIVOBAREFOOT’s new On Road and gym running shoe.
JP:The Evo was a game changer, not only for Vivo but also the barefoot running shoe world. The Stealth has some of the hallmarks of the Evo: what are the similarities and what are the differences?
AC: We launched our Evo in late 2009 as the first all out ‘performance’ running shoe on an outsole for lite trails targeted as and all rounder barefoot cross-terrain shoe. Like the Evo the the Stealth shares our hall mark full hexagon upper aesthetic and side V logo but really thats where the similarities stop. For starters the Stealth is specifically designed for road running and is on our brand new super thin thermoplastic polyurethane (TPU) On Road outsole which like the One, gives superb underfoot sensory clarity. The hex-fit upper is designed to give the foot a soft, natural and adaptive fit from heel to toe. This is done via the polyurethane / mesh hexagonal heat laminated upper unique to this shoe. On a less technical note; when you put it on and take them for a test run I think you’ll agree they feel damn good on foot! Read more…
“Join us for this frank and interesting interview”
Our Design Director, Asher Clark, and our Barefoot Running Expert Lee Saxby are on Episode 44 of the Living Barefoot Show. Read more…
Here’sour very own Asher Clark, Head Designer and Creative Director of VIVOBAREFOOT, talking to the Minimalist Runner. Want to know what’s happening at VIVOBAREFOOT HQ? Asher gives Minimalist Runner a great insight into current and future projects that are going on. Exciting times.
We’ve been working hard on some exciting new VIVOBAREFOOT products over the last year. Using our patented puncture resistant technology, we expanded our minimalist range to offer something for (nearly) everyone.
At a recent trade show Asher Clark, our head designer, spoke to Park City TV about our new products. Read more…
Here's Asher Clark, of AMC Design talking about shoes, Terra Plana, sitting on the toilet and going barefoot.
Read the full interview on yankodesign.com
Here's a couple of the questions from the interview:
This is a question I've always wanted to ask the pro-barefoot camp. Many runners pronate or supinate and require corrective orthotics. Can these runners use the Evo comfortably?
Most people have been in shoes every walking hour of there life since they were kids and it stands to reason that if you jump out of your shoes and run a marathon your going to feel pain in places that you didn't even know existed. Absolutely, if you are new to barefoot you need to take it slowly and listen to your body, building up to longer runs and looking at improving your running technique with a like minded running coach. The?? hard soles of shoes actually cause a lot of foot problems and research shows that if you let you body move as nature intended, a lot of the problems you talk about can be corrected. For me personally barefoot just feels rite and perhaps is not for everyone but we were all barefoot once upon a time, right?
As head designer of Terra Plana, what inspires you? What do you do when you come to a creative block?
Am inspired to make things better…better to wear, better for the environment…just keep being better.