We recently collaborated with NYC Velo to do some cross-brand promotion. They kindly lent us a bike to place in our NYC store window and we exchanged discount coupons.
“A few months back, we had a few folks from the other side of the pond stop in looking for bikes to “hire” for the day. As it turns out, these Englishmen happened to work for the future-forward footwear brand, Terra Plana. With a boutique storefront a few blocks away on Elizabeth and a shared eco- sensibility, we immediately thought a collaboration of some sort was in order. We loaned TP a bike for their window (a beautiful green Civia Loring) and we also decided to launch a cross-brand coupon. If you’re in Terra Plana, check out the display, pick up a pair of new kicks in the process and grab up a coupon for a discount at NYC Velo. In turn, we’ve got discount coupons good for 20% off at Terra Plana!”