Mark Cucuzella, a Family Physician, Professor at West Virginia University School of Medicine, Lieutenant Colonel in the Air Force Reserves and coach and captain of their marathon team. He is a strong advocate of the barefoot / minimalist running movement and talks to VIVOBAREFOOT about, among other things, Freedom’s Run for Kids.
Throughout this week customers in the EU and UK can get 10% off all VIVOBAREFOOT kids shoes from vivobarefoot.com – using KIDS10 discount code. In the US the New York store is offering the same discount.
“Changing the running world, one odd look at a time” – BRS
VIVOBAREFOOT is proud to announce that we are officially supporting IBRD. To mark the event, the Barefoot Runners Society has coordinated local running events all over the world. To be part of the great day and for more details in your area, check the Barefoot Runners Society website.
IBRD is a grassroots movement designed to promote barefoot running as a healthy and viable way to run, which we (VIVOBAREFOOT) are all for. Most of the events are 1k or 5k Fun Runs to encourage everyone to be involved. Be sure to check back in with us after your events on Facebook and Twitter to tell us your stories and share your pictures! You’ll be celebrating the day among thousands of other barefoot runners from around the world.
Whether you’re new to barefoot running or a seasoned veteran, we encourage you to have a look at our FREE eBook; Proprioception: Making Sense Of Barefoot Running. Written by our barefoot running expert, Lee Saxby, it will take you from the basic barefoot movement milestones, all the way to correct form while running as nature intended – barefoot.
For more information visit the Barefoot Running Society’s website – (barefootrunners.org/ibrd).
“I could honestly say that without them I would not have completed my training let alone finished the race in 3 hours 22 minutes.” – Nick Hines, Brighton marathon 2011
Here I am a week on from finishing my first Marathon. What an amazing experience! Although much of the last 5 miles are now a blur and I am grateful that we cannot accurately remember physical pain, the rush of endorphins and raw emotion that accompany crossing that finishing line make the previous hours of strain fade into distant memory. All those weeks and months of training; all those hours pounding the same pavements, all those nights you have had to drag yourself out after a hard day’s work to complete your weekly mileage culminate in the overwhelming sense of pride and achievement at having run 26.2 miles. Read more…
Last year at the 24 hour run in Wakefield, Massachusetts we caught up with Dr Betty Holsden-Smith; a 70 year old woman who has run over 1,000 miles in her VIVOBAREFOOT Evos.
She transitioned from walking to barefoot running, and recommends it to anyone and everyone. For her, running is an opportunity to connect with her natural surroundings.
This year she is set to race in an ultramarathon! She is an amazingly inspirational woman.
Thank you Dr Betty.
At the end of last year we had a competition running in our UK stores. Anyone who tried on a pair of VIVOBAREFOOT shoes was eligible to enter this once in a lifetime competition. One lucky customer to win a holiday to the Caribbean island of Dominica, and 50 runners up to win a pair of VIVOBAREFOOT shoes.
We’ve contacted all the winners and everyone was very excited!
No more so than Cédric though…
He has won a stay for two in a private rainforest cottage, courtesy of Jungle Bay Resort. While there they are free explore the new 115 mile long Waitukubuli National Trail, amazing steaming valleys, the world’s 2nd largest boiling lake, 365 rivers rushing to the sea, national parks, lush vegetation and a UNESCO World Heritage Site!
“First of all thank you so much for this great present… I am so thrilled about the idea of going there [Dominica] !!
“I wanted to let you know, I have been using VIVOBAREFOOT Lesothos (2009 winter collection) for a year now and I love them! I even run in them sometimes, when not barefoot.”
He will going to Dominica later on this year, and will be writing a blog for us about his adventures in VIVOs, trekking through the rainforest. Looking forward to reading all about it!
On Saturday, October 2, 2010, 400 children are expected to participate in Freedom’s Run, a free Kid’s Fun Run through the historic streets of Shepherdstown, West Virginia. This non-competitive event is open to all ages with children encouraged to run, walk, or stroll a fun filled mile through the scenic streets. The event, which is the first of its kind in the country, is being looked to as a model of what the National Parks can do for public health through an initiative called America’s Great Outdoors.
Freedom’s Run is part of a larger initiative to benefit Wild and Wonderful Trails for Every Child, which builds fitness trails and create “learning” gardens in schools. The first community trail and garden was completed this summer at a rural elementary school as a direct outcome of the inaugural Freedom’s Run event. Children will be running with and without shoes through the school year and families are invited to use the trail after school hours.
2010, which is the second year of the race, also marks a new partnership with Vivobarefoot Kids, a line of shoes that offer all the health benefits of being barefoot with protection. Race Director Mark Cucuzzella MD explains, “We not only want to promote natural outdoor physical activity, but we want to instill in parents the importance of letting children’s feet develop in their natural way. This of course is to spend as much time as possible barefoot and when you need to wear shoes, wear those that compliment normal foot function.”
Complimentary Vivobarefoot Kids shoes will be gifted to children on a first-come basis to complete the race in. In addition, to reinforce the overriding mission of the event, they will also be asked to take their family on a hike in each of the regions National Parks- Antietam National Battlefield, the C&O Canal, Harpers Ferry National Historical Park, The Appalachian National Scenic Trail, and the Potomac Heritage Trail. Children will do a simple log of where they went and one thing they discovered on each hike.
Galahad Clark, owner of Terra Plana Vivobarefoot states:
“We are thrilled to be included in this event as it demonstrates not only the importance of child foot health, but get kids engaged in the outdoors. A healthy lifestyle should be fun and accessible to all kids. The race sends an important message while helping to fund the Wild and Wonderful Trails, which is making this a reality.”
About Freedom’s Run:
Freedom’s Run makes up five events for runners and walkers of all ages and abilities. The events explore the land in a challenging and scenic marathon connecting Harpers Ferry National Historical Park, The C&O Canal, The Potomac Heritage Trail, and Antietam National Battlefield; a half marathon through Antietam and the C&O; a 5k and 10k crossing the Potomac and running out and back on the C&O; and a free kids fun run touring historic Shepherdstown.
Time: 11:30 AM
Start/Finish: Sara Cree Hall- Shepherd University
To register online and for more information go to www.freedomsrun.org or call the Freedom’s Run Headquarters at Two Rivers Treads at 304-876-1100. For information on receiving a complimentary pair of Vivobarefoot Kids shoes see the HQ website www.trtreads.org for details.