Men's Health have supported barefoot running for a while now. This recent article highlights the benefits of barefoot running and has some great advice on barefoot training. They sum up very nicely what we've been banging on about for a the last few years.
“Curious about barefoot running? I am, too! It’s hard not to be–the trend is exploding all over running stores, clubs and parks across the country. (NYC readers, you’ve seen the barefoot runners plodding around Central Park, haven’t you?) But for those of us who are not yet ready to grin and bear it, Terra Plana has developed a new barefoot running shoe called the Evo that promises to harness all of the physiological benefits (strengthening the muscles in your foot, aligning your natural posture, improving your gait) while protecting your tootsies with a super-thin yet resistant sole.”
Here’s what they said:
“These could be the running shoe of the future. The theory behind them is that we were born to run barefoot – and have coped for hundreds of thousands of years doing just that – and that the cushioning offered by modern running shoes causes injury by confusing your body. The thin soles of the Evos protect your feet while stimulating and strengthening them. Start by using them for short runs and you’ll be amazed how free and easy running feels – our tester found that she naturally wanted to pick up her feet faster than usual, which may be of great benefit when you’re trying to get into your stride at the start of a triathlon run.”
“The runner shoe the Evo is this spring’s great news from Terra Plan. With its revolutionizing thin innersole the Evo is a running shoe for everybody who wants to have the ultimate barefoot feeling in their running. Recently studies show that barefoot running is booth safer and more effective than using traditional running shoes. The Evo can be used by both professional athletes as well as the common man and is a part of community: greens eco friendly spring collection.”
We recently wrote a blog entry for 10:10.
10:10 is an organisation which challenges and encourages people, businesses and organisations to cut their carbon dioxide emissions by 10% in 2010.
Here’s what we wrote:
Since signing up to 10:10 we have implemented several small, easy steps that have helped us cut our costs, carbon emissions and energy usage.
IN THE OFFICE
We are in the process of switching all our lighting to a combination of L.E.D. and compact fluorescent sources. We have a strict recycling policy to reduce the amount of office waste we throw away and maximise the amount we reuse and recycle. Our thermostat has been turned down a notch (much to the dismay of a few in the office!) Everyone walks, cycles or uses public transport (or a combination of) to get to work and we minimise the amount of international travel by effective communication.
We understand the inherent impacts of manufacturing our shoes and we are very much aware of the resources required to produce, package, ship, sell, and recycle them. Fundamentally a few key decisions in the design process, some careful and meticulous planning and a lot of hard work along the way enables us to offer a great range of shoes while working to reduce our impact.
Our shoes are designed to survive. A long-lasting shoe gives you more wear for the amount of energy that went into its manufacture
The design of a shoe is probably the most important aspect in reducing energy usage and carbon emissions along the supply chain. We at Terra Plana regularly re-evaluate what we can do to minimize waste and toxin use and maximize product use and love.
Here are a few principles we try and stick to:
- We design our shoes so they are lightweight. This not only saves energy when we ship them around the world but it is also better for your feet.
- We minimise the amount of glue by using stitched constructions. Our Pop construction uses no glue whatsoever. Where we have to use glue, our factories endeavour to use water-based adhesives.
- Our shoes are designed to survive. A long-lasting shoe gives you more wear for the amount of energy that went into its manufacture, while our use of traditional shoemaking techniques makes our shoes easier to repair when they do start to wear out.
We use as many recycled materials as possible including recycled plastic bottles
Everything we make requires energy input, but we do make careful choices in the materials we use to keep this to a minimum. We use as many recycled materials as possible including PET (recycled plastic bottles), partially recycled soling rubbers, foam footbeds, nylon heels and quilts from a Pakistani co-operative.
By using vegetable tanned leather we reduce the amount of toxins and heavy metals needed in a normal tanning process. The leather is prepared by using vegetable extracts to create rich and beautiful colours.
Our shoes are manufactured in China, which has a dense network of the most advanced (and eco-friendly) component suppliers in the world. Although helping us minimise our production footprint. Making shoes in China is the most efficient way for us to deliver genuine value to our customers in a sustainable way.
“Galahad Clark’s ancestors have been making shoes since the 19th century. You could say this seventh generation descendant of the Clarks shoe dynasty is following in his forefathers’ footsteps. It’s just he’s doing it without any shoes on. Convinced that wearing shoes is the cause of a slew of health problems, Galahad is the man behind the £7.5 million turnover of Terra Plana – a company with shops in New York, Vienna and Ljubliana, whose VivoBarefoot shoes with ultra-thin soles act like a scond skin and mimic bare skin.”