“Galahad Clark’s ancestors have been making shoes since the 19th century. You could say this seventh generation descendant of the Clarks shoe dynasty is following in his forefathers’ footsteps. It’s just he’s doing it without any shoes on. Convinced that wearing shoes is the cause of a slew of health problems, Galahad is the man behind the £7.5 million turnover of Terra Plana – a company with shops in New York, Vienna and Ljubliana, whose VivoBarefoot shoes with ultra-thin soles act like a scond skin and mimic bare skin.”
“Shoes, according to Galahad Clark, are among the most environmentally damaging consumer products. He should know. He is a sixth-generation member of the country’s best-known shoe empire, Clarks.”
Read the full article at the Times Online
Terra Plana & Profile Books are very proud to present:
A barefoot evening with Christopher McDougall, author of the international bestseller Born to Run.
What: join us to investigate what gives ultra-runners their ability & hear how a multi-million pound fitness shoe industry – built on arch supports, shock absorbers & extra padding – is actually doing more harm than good.
For 1 night only, we are hosting a slide show, book signing & Q&A with the author… celebrating the book’s paperback release.
Why: Born to Run has already stormed the NY Times best seller list. This book has been instrumental in starting the barefoot revolution & has freed readers to do what we are born to do…run.
Who: McDougall is a contributing editor for Men’s Health & writer for Runner’s World. He has been a sportswriter for Esquire & the New York Times Magazine & has run numerous races, including the Death Valley Marathon…
When: Tuesday 8th June 2010 / doors open 19.15 pm
Where: Ethical Society / Conway Hall , 25 Red Lion Square, London WC1R 4RL
(tube: Holborn / on bus routes include: 19, 38, 55, 243 (Theobalds Road)
“Born to Run is a fascinating and inspiring true adventure story, based on humans pushing themselves to the limit. A brilliantly written account of extraordinary endurance, far from home – that also explains how anyone can run better – it’s destined to become a classic.”
Sir Ranulph Fiennes
ADMISSION IS STRICTLY BY TICKET & GUEST LIST ONLY; SPACES ARE LIMITED.
For guest list places (1 per person) please send an email with your full name to: email@example.com
Leading by example, Galahad Clark, talks about the triathlon in the London Triathlon Guide 2010:
“This was my first tri so I just tried to enjoy it, but I found it absolutely ball-achingly knackering. I expected it to be a little bit easier. The swim and the run were OK. My goggles steamed up so I couldn’t see where I was going on the swim, and it was very abstract, with lots of interesting refractions of light through my goggles, so it felt like an acid trip. The bike ride just about did me in: I’ve only got one gear on my bike so people kept overtaking me on the hills. Overall, it took me less than three hours. My girlfriend put me up to this, I think she’s trying to tell me somethin, like I’, fat! It was nice and sunny, but right now I’d like to throw all this stuff in the Thames and never see it again…”
Here’s what they said about the Evo:
“…the new VivoBarefoot Evo running shoes from Terra Plana, £100. Available in yellow, pink, blue and black, the Evo is the ultimate back-to-basics running shoe. With a 4mm puncture-proof sole and lightweight, ergonomic design, this is the closest you’ll get to running barefoot, as nature intended. They’re even suitable for marathons because they allow your feet to flex and move naturally while being supported by durable micro-fibre uppers. Find out more at www.terraplana.com”