Leading by example, Galahad Clark, talks about the triathlon in the London Triathlon Guide 2010:

“This was my first tri so I just tried to enjoy it, but I found it absolutely ball-achingly knackering. I expected it to be a little bit easier. The swim and the run were OK. My goggles steamed up so I couldn’t see where I was going on the swim, and it was very abstract, with lots of interesting refractions of light through my goggles, so it felt like an acid trip. The bike ride just about did me in: I’ve only got one gear on my bike so people kept overtaking me on the hills. Overall, it took me less than three hours. My girlfriend put me up to this, I think she’s trying to tell me somethin, like I’, fat! It was nice and sunny, but right now I’d like to throw all this stuff in the Thames and never see it again…”

According the the article on Style.com the Evo is: “like running Barefoot, but better.”

“‘We were built to run barefoot,’ Saxby told me”

“The primitive approach to running, as it happens, is catching on. It started with a paper from Harvard professorDaniel Lieberman that explored the mechanics of different kinds of foot strikes in runners, ultimately suggesting that barefoot running reduces the impact on feet, thus leading to less injury.”

“Most runners have a tendency to land hard on their heels-which are typically cushioned by souped-up shoes designed to absorb the impact.”

“When you run barefoot, on the other hand, your tendency is to land on the balls of your feet, which minimizes the shock waves from the ground resonating through the rest of your body.”

Read the full article on Style.com here.

Check out the Evo in Health and Fitness Magazine.

Here’s what they said about the Evo:

“…the new VivoBarefoot Evo running shoes from Terra Plana, £100. Available in yellow, pink, blue and black, the Evo is the ultimate back-to-basics running shoe. With a 4mm puncture-proof sole and lightweight, ergonomic design, this is the closest you’ll get to running barefoot, as nature intended. They’re even suitable for marathons because they allow your feet to flex and move naturally while being supported by durable micro-fibre uppers. Find out more at www.terraplana.com”

Run 4 Women dot com recently wrote an in-depth review of the Evo, our running specific shoe using VivoBarefoot technology.

Here’s the final part of the review:

CUSHIONING – The only cushioning on these shoes is around the ankle, which is really all you would expect from this sort of shoe. Score: 3/5

COMFORT – They were surprisingly comfortable, although a little tight around the ankle. I very quickly got used to wearing these shoes. My feet did however ache the next day!Score 4/5

GRIP – They have excellent grip on all surfaces. Score 5/5

STABILITY – They were really very supportive, something I was not expecting. Most of the support does come from around your ankle, as your toes are really free. There is a small amount of arch support, not enough for me to run over about 5 miles. Score 4/5

OVERALL – I really love these shoes. They make my Nike Frees feel like a very supportive shoe! I love the feel of freedom that my toes have and can see that I will wear them for most of my 3-5 mile runs. Your feet do need time to adjust to wearing them as they really are very different. At first I couldn’t imagine running in them, now I happily wear them for short distances but will stick to my ‘normal’ shoe for longer runs.Score: 4/5

Read the full review on run4women.com

As long as people eat meat, leather can be an industry byproduct and a realistic sustainable proposition. A huge shift in cattle culture, however, needs to happen first. While there is a move toward “sustainable” leather sourcing from free-range cows, it’s only the tip of the iceberg. To really impact change, we still need a mass-market solution.

Cattle and deforestation

One of the main issues of late, as raised by Greenpeace’s “Slaughtering the Amazon” campaign, is that it’s the fashion industry—rather than the meat one—that is driving an increase in cattle farming. The result is that swathes of the Amazon continue to be cut down for grazing lands and growing soybeans for animal feed.

It’s the fashion industry—rather than the meat one—that is driving an increase in cattle farming.

The demand for leather products will increase until leather supply is properly restricted and much higher prices are reached in the hide market (which is effectively a commodity market). It’s critical that the price increase and restrictions go hand-in-hand so that it doesn’t become even more attractive to raise cattle for leather. Otherwise, leather will be a byproduct of an environmental disaster.