With The Otter, one of the world’s most extreme trail races, coming up we caught up with VIVOBAREFOOT’s premier trail runner Greg Goodall and asked him a few questions.

VB: Joining VIVOBAREFOOT at the start of the winter – how have you settled in with the VIVOBAREFOOT Team?

Joining the team has been a pleasure. Trail running is largely an individual sport so having the support and back up of the team has been awesome. It’s a great bunch of people with lots of energy, enthusiasm and passion for the brand. Read more…

We’re proud to announce our Aqua Lite is Runner’s World’s “Best Debut Shoe” in their recent Autumn / Winter 2012 shoe guide.

Here’s what they said about the shoe:

“VB has hit barefoot running gold with this model, Read more…

This may have been the wettest summer (UK) in over 100 years, but it was also our most successful… Read more…

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“A true minimalist shoe with zero-drop soles and excellent ground feel.” Read more…

“Not a lot needs to be said about the Aqua Lites ground feel—it’s just really, really good.” – BirthdayShoes.com

Read more…

Last night BBC1 aired the Panorama: The Truth About Sports Products. Shelley Jofre and British Medical Journal joined forces to investigate the truths behind sports products.

After unraveling the myths of sports energy drinks, Shelley Jofre focusses her attention on running trainers and the shoe industry that is dominated by padded shoes. Read more…

There’s more to sporting competitions than winning medals and crowd control. Sports push the boundaries of what the body, mind and spirit can achieve. An athlete performing at his/her best has the power to inspire.

Here are a few stories that have inspired us: Read more…