NEW YORK CITY BAREFOOT RUN
September 24-25, 2011
“The Woodstock of Wild Human Animal Mayhem” – Christopher McDougall
Don’t miss the definitive minimalist running event in the world.
Two days of events for both beginners and experts. Barefoot running and natural movement clinics. Minimalist footwear expo. Talks and panel discussions. The Run on historic Governors Island in New York Harbor – walk 2 miles or run a marathon. And a Kid’s Run (a lesson in good form). See events.
To launch next season’s new, exciting performance range we travelled to Bantham for a photoshoot, showing our performance products in action in various terrains.
We spent 3 days staying at the Clark’s family home, exploring the beautiful Devon countryside and Lee Saxby (our barefoot running guru), was there to train us. We perfected our barefoot running technique on trails, fells, beaches and even in water! We really put these shoes through their paces!
Nick Hopper, our photographer, captured the new products in action and took some amazing shots. We also produced a video with RCA graduate, Chris Tirrell. We clung onto rocky edges, high up, to capture some of the footage and sank into thick marshes to ensure we got great footage to highlight the versatility and durability of our performance products.
Mark Cucuzella, a Family Physician, Professor at West Virginia University School of Medicine, Lieutenant Colonel in the Air Force Reserves and coach and captain of their marathon team. He is a strong advocate of the barefoot / minimalist running movement and talks to VIVOBAREFOOT about, among other things, Freedom’s Run for Kids.
Throughout this week customers in the EU and UK can get 10% off all VIVOBAREFOOT kids shoes from vivobarefoot.com – using KIDS10 discount code. In the US the New York store is offering the same discount.
The Clark’s Desert Boot, the flip flop, Levi denim jeans, and the famous Converse Allstar; they were designed with function in mind. Better performance was at the heart of the creation of these products and it is no wonder why they have defined their companies and are still here today.
They are comfortable, lightweight, get better with age, work so well, and feel amazing. Design was born out of necessity and I believe that is why function is at the heart of these and many more iconic products that transcend fashion and will always remain ‘fashionable’.
Barefoot running is not a trend and it is not about a product. We were born to run, but as we grew up in a modern world with cushioned shoes; somewhere along the way we managed to unlearn what perhaps is one of our most important natural skills. Barefoot running is about relearning the natural skill of good running technique.
If your technique is good then you can enjoy injury free, efficient running and movement for the rest of your life.
Our shoes are about putting only the bare minimum of material between your bare feet and the world beneath you. Feeling the ground, having enhanced surface specific traction and a shoe that allows your feet to do their natural thing are at the core of what we do at VIVOBAREFOOT.
Along with the hotly anticipated free barefoot training eBook that we recently launched with Lee Saxby, we have two new big new footwear products in our SS11 collection that we genuinely believe are opening the doors to brand new categories in footwear. Company leading, game changing innovations that embody barefoot as well.
Product 1 – The Ultra is the lightest barefoot running product on the market. Weighing in at a mere 114 grams, it is our first fully molded amphibious shoe that allows the wearer to enjoy summer runs in and out of water, and it feels like you have nothing on your feet!
Product 2 – The Achilles barefoot running sandal is the worlds first ‘running sandal’ since the Tarahumara’s Huarache sandal, made famous in the book Born to Run. It’s pure performance driven and it feels great to wear and run in.
Head designer / Creative director VIVOBAREFOOT