We are VIVOBAREFOOT
VIVOBAREFOOT make the best barefoot shoes in the world. Created without compromise around our patented Pure Barefoot Technology, our products are the epitome of ancient wisdom with modern technology. Designed in London, with a sole for every terrain, to live your life barefoot.
Driven by a passion for healthy movement in all its forms, VIVOBAREFOOT will not stop until the world comes back to its natural senses and starts moving again. Reconnecting feet with brains all over the world, with a growing army of medics, scientists, physios, and health professionals.
200,000 nerve endings, 33 major muscles, 28 bones, 19 ligaments - the human foot is a biomechanical masterpiece. In the last 40 years we have been led by a common misconception that cushioned, padded shoes are better. Despite all the developments in sports shoe technology, the overwhelming majoirty of runners are injured carrying out a movement that should come naturally.
Unless you were brought up in an unshod, chair-free environment you are likely to be lacking in certain physiological qualities and biomotor skills for running. Barefoot running is a skill that has to be learnt - at the heart of our philosophy is education. The modern human being is generally disconnected with nature so we need to relearn how to run.
Why we exist and what we do
A strong foot is the foundation of natural movement and health. The Shoe industry must be challenged to tackle the current way of thinking. VIVOBAREFOOT is the challenger. No heel, no midsole, no arch support, no gimmicks! VIVOBAREFOOT helps encourages us to move as million years of evolution intended - barefoot. We will not stop until the world comes to its natural senses.
In 2004, VIVOBAREFOOT became pioneers of the barefoot movement by launching the first minimalist shoe with a patented, ultra thin puncture resistant sole that offered maximum sensory feedback and maximum protection - we make the most proprioceptive soles in the world. Our design is driven by the knowledge that 70% of your brain’s information for movement comes from the nerves on the soles of your feet. The more you can feel the ground, the greater your body understands its surroundings and natural movement.
As demand for barefoot health grows, so does demand for VIVOBAREFOOT. Our collection features the most comprehensive line of minimalist shoes on the market. The VIVOBAREFOOT difference is in the sole. We make a series of constructions specifically designed for varying elements, terrains, and activities. From high performance running shoes, off-road and trail running shoes, to work and kids shoes, VIVOBAREFOOT offers a total lifestyle solution for the whole family and options for transitioning from walking to sports.
Our manifesto is about stripping things back to basics. It's about putting you back in touch with nature. It's about freeing your feet so they can do their thing.
Over the past 5 decades the nation's foot health has been neglected by the greedy corporations. They’ve sold you an unobtainable, unnecessary dream and shod you in increasingly spongy, springy, ’technology’ packed, fashion focused shoes. It's time to make a change.
No baby kissing; no interviews with ego-maniac celebrities; no visiting schools, bakeries or factories; no bullshit. No air, no springs, no cushioning, no rubbish underfoot. It's all about taking the impacts of moving and running away from the shoe and re-empowering you.
Your foot has all the technology you need. Our shoes let your feet do their thing.
It's time to make a change. Vote with your feet.