Galahad Clark talks shoes to Campden FB
January 29, 2013 by Jamie Page
"The essence of VIVOBAREFOOT is very pure and very true to what the name means." Our managing director, Galahad Clark recently spoke to Rashmi Kumar from Campden FB.
Galahad talks about the origins of VIVOBAREFOOT: "It was one of my friends, Tim Brennan, who came up with the idea of VIVOBAREFOOT shoes and we developed it together. VIVOBAREFOOT kind of grew and grew and became the cuckoo in the Terra Plana nest." He goes into details about VIVOBAREFOOT : "In a sort of Avatar-like way, VIVOBAREFOOT uses modern technology to recreate ancient wisdom: that the foot is a masterpiece in evolutionary engineering and shoes should allow them to do their thing while offering protection."
And here's Galahad on the ethics of VIVOBAREFOOT: "I like to be able to sleep well at night. VIVOBAREFOOT uses recycled products to make shoes. Everyone in our generation should care about the environment. That’s sometimes difficult in the shoe industry, which is one of the most polluting industries in the world. So anything that you can do in the business that can alleviate and even eliminate this pollution the better. I don’t think I’m unique in that way."
Portraits of Galahad Clark by Antonio Sansica
Read the full article on Campden FB