Mark Cucuzella, a Family Physician, Professor at West Virginia University School of Medicine, Lieutenant Colonel in the Air Force Reserves and coach and captain of their marathon team. He is a strong advocate of the barefoot / minimalist running movement and talks to VIVOBAREFOOT about, among other things, Freedom’s Run for Kids.

Throughout this week customers in the EU and UK can get 10% off all VIVOBAREFOOT kids shoes from vivobarefoot.com – using KIDS10 discount code. In the US the New York store is offering the same discount.

On Saturday, October 2, 2010, 400 children are expected to participate in Freedom’s Run, a free Kid’s Fun Run through the historic streets of Shepherdstown, West Virginia. This non-competitive event is open to all ages with children encouraged to run, walk, or stroll a fun filled mile through the scenic streets. The event, which is the first of its kind in the country, is being looked to as a model of what the National Parks can do for public health through an initiative called America’s Great Outdoors.

Freedom’s Run is part of a larger initiative to benefit Wild and Wonderful Trails for Every Child, which builds fitness trails and create “learning” gardens in schools. The first community trail and garden was completed this summer at a rural elementary school as a direct outcome of the inaugural Freedom’s Run event. Children will be running with and without shoes through the school year and families are invited to use the trail after school hours.

2010, which is the second year of the race, also marks a new partnership with Vivobarefoot Kids, a line of shoes that offer all the health benefits of being barefoot with protection. Race Director Mark Cucuzzella MD explains, “We not only want to promote natural outdoor physical activity, but we want to instill in parents the importance of letting children’s feet develop in their natural way. This of course is to spend as much time as possible barefoot and when you need to wear shoes, wear those that compliment normal foot function.”

Complimentary Vivobarefoot Kids shoes will be gifted to children on a first-come basis to complete the race in. In addition, to reinforce the overriding mission of the event, they will also be asked to take their family on a hike in each of the regions National Parks- Antietam National Battlefield, the C&O Canal, Harpers Ferry National Historical Park, The Appalachian National Scenic Trail, and the Potomac Heritage Trail. Children will do a simple log of where they went and one thing they discovered on each hike.

Galahad Clark, owner of Terra Plana Vivobarefoot states:

“We are thrilled to be included in this event as it demonstrates not only the importance of child foot health, but get kids engaged in the outdoors. A healthy lifestyle should be fun and accessible to all kids. The race sends an important message while helping to fund the Wild and Wonderful Trails, which is making this a reality.”

About Freedom’s Run:

Freedom’s Run makes up five events for runners and walkers of all ages and abilities. The events explore the land in a challenging and scenic marathon connecting Harpers Ferry National Historical Park, The C&O Canal, The Potomac Heritage Trail, and Antietam National Battlefield; a half marathon through Antietam and the C&O; a 5k and 10k crossing the Potomac and running out and back on the C&O; and a free kids fun run touring historic Shepherdstown.

Time: 11:30 AM
Start/Finish: Sara Cree Hall- Shepherd University

To register online and for more information go to www.freedomsrun.org or call the Freedom’s Run Headquarters at Two Rivers Treads at 304-876-1100. For information on receiving a complimentary pair of Vivobarefoot Kids shoes see the HQ website www.trtreads.org for details.