Here’s a classic TED Talk from Born To Run author Christopher McDougall. As one of the pioneers of the modern barefoot movement, Chris McDougall has been heavily influential in transforming barefoot running, from a marginal way of life enjoyed by a few, to the biggest transformation in running since the invention of jogging (thanks to Nike, circa 1972). Read more…

Last week we organised “A barefoot evening with Christopher McDougall, author of the international bestseller Born to Run.”

We also recorded the event and it is available to listen to below.

Canoe Inc. are giving away a signed pair of Evo‘s and a signed copy of Born to Run to one lucky winner. To enter you have to retweet the following on Twitter:

RT to win a pair of Christopher McDougall signed Evo’s and copy of ‘Born To Run’ @Canoeinc (@Terra_Plana)

Also check out this interview with Christopher McDougall with Julia Armstrong. And on BBC Radio 4 Midweek program.

Terra Plana & Profile Books are very proud to present:

A barefoot evening with Christopher McDougall, author of the international bestseller Born to Run.

What: join us to investigate what gives ultra-runners their ability & hear how a multi-million pound fitness shoe industry – built on arch supports, shock absorbers & extra padding – is actually doing more harm than good.

For 1 night only, we are hosting a slide show, book signing & Q&A with the author… celebrating the book’s paperback release.

Why: Born to Run has already stormed the NY Times best seller list. This book has been instrumental in starting the barefoot revolution & has freed readers to do what we are born to do…run.

Who: McDougall is a contributing editor for Men’s Health & writer for Runner’s World. He has been a sportswriter for Esquire & the New York Times Magazine & has run numerous races, including the Death Valley Marathon…

When: Tuesday 8th June 2010 / doors open 19.15 pm

Where: Ethical Society / Conway Hall , 25 Red Lion Square, London WC1R 4RL

(tube: Holborn / on bus routes include: 19, 38, 55, 243 (Theobalds Road)

“Born to Run is a fascinating and inspiring true adventure story, based on humans pushing themselves to the limit. A brilliantly written account of extraordinary endurance, far from home – that also explains how anyone can run better – it’s destined to become a classic.”

Sir Ranulph Fiennes

ADMISSION IS STRICTLY BY TICKET & GUEST LIST ONLY; SPACES ARE LIMITED.

For guest list places (1 per person) please send an email with your full name to: guestlist@terraplana.com