Here’sour very own Asher Clark, Head Designer and Creative Director of VIVOBAREFOOT, talking to the Minimalist Runner. Want to know what’s happening at VIVOBAREFOOT HQ? Asher gives Minimalist Runner a great insight into current and future projects that are going on. Exciting times.

To launch next season’s new, exciting performance range we travelled to Bantham for a photoshoot, showing our performance products in action in various terrains.

We spent 3 days staying at the Clark’s family home, exploring the beautiful Devon countryside and Lee Saxby (our barefoot running guru), was there to train us. We perfected our barefoot running technique on trails, fells, beaches and even in water! We really put these shoes through their paces!

Nick Hopper, our photographer, captured the new products in action and took some amazing shots. We also produced a video with RCA graduate, Chris Tirrell. We clung onto rocky edges, high up, to capture some of the footage and sank into thick marshes to ensure we got great footage to highlight the versatility and durability of our performance products.