It’s all about connecting with your environment and using ancient wisdom with modern technology. That’s how we do it at VIVOBAREFOOT: it’s our philosophy and the code we follow when we make our shoes. We call it Pure Barefoot Technology.
It sounds like bullshit … what is Pure Barefoot Technology?
It’s simple: we believe that a natural foot has all the technology* you need and a healthy shoe should let your feet do their thing. Our shoes are made from heel to toe, laces to sole to let your foot perform and thrive uninhibited. They let you live, move and learn as if you were barefoot and simply offer just the right amount of protection from cuts and cold (or heat).
It’s a combination of ancient wisdom and modern technology that’s unique to us. It’s derived from our understanding of evolutionary biology and the biomechanics of human locomotion, a long history and experience of shoe making, and a deep rooted ambition to change the way people move (for the good). It’s unique to VIVOBAREFOOT and featured in our revolutionary footwear.
What is the foot’s technology and how do the shoes let them do their thing?
For healthy, natural locomotion humans have evolved (or designed if you’re that way inclined) three main, very adequate, systems that need to be fully function: muscular, skeletal and nervous. That’s not to mention the necessity of an adequate technique to perform the skill of injury free movement (but we won’t go into that now).
Muscles and Tendons provide natural shock absorption
Every step you take is made possible by utilising your muscular system, creating movement, managing inertia and providing smooth and sustainable use of your body. Us humans are at the mercy of gravity and our muscles and tendons are the resources we use to provide natural shock absorption.
Specifically in the foot: your arches load and collapse, and your toes splay and recoil with every step. To allow this dynamic movement to happen naturally our shoes are designed for the foot and have the appropriate width. They are also zero-drop meaning your whole foot is within a space that allows it to be fully connected and parallel to the ground.
The Skeletal System provides natural motion control
Together with the muscles and tendons the skeletal system enables movement and lets the body provide natural motion control.
At the centre of it all is your big toe. It is the linchpin of human movement, your natural anchor and the point from which you pivot, enabling your feet to propel you into locomotion. To aid this natural motion control our shoes are fully flexible to allow entire independent front and rear foot movement.
The Nervous System provide natural sensory feedback
Your foot is the ultimate movement sensor. The 200,000 nerve endings are connecting you to the ground, monitoring every millimetre of that connection and sending millions of messages to the brain in order to let it instruct the body on it’s next move, all happening without any conscious effort from you. This natural sensory feedback is essential for connecting with your environment and is the foundation to skilful movement.
We have created a patented ultra-thin, puncture resistant sole giving you as close contact as is possible with the ground. With VIVOBAREFOOT’s Pure Barefoot Technologly you get the ultimate base for maximum proprioception whilst also protecting your feet from the physical elements.
It’s up to you …
Discovering your feet’s natural strength is probably one of the most important things humans do. The connection between brain and feet is probably strongest when we are children but, due to social norms, we lose this connection and the connection between the ground and our environment deteriorates. Looking beyond the norm and beyond the conventional options that are so readily presented is the first and toughest hurdle. But, once you feel it, you’ll believe it!
Use it or lose it. That’s not a threat that’s a promise. You’ve got a choice. And you get the same choice everyday when you slip on your running trainers for a morning run, lacing up your kid’s shoes for the school run or putting on your work shoes for the daily commute. You either use your natural, innate technology: your natural shock absorption, motion control and sensory feedback. Or you don’t; you can turn your brain off, strap some foam onto your feet and go about your day safe in the knowledge that you’re not using your feet as nature intended. It’s up to you.
Choose the right tools
All the shoes, whether that’s our running shoes, beach shoes, work shoes, kid’s shoes, we create are designed with Pure Barefoot Technology; the only varying difference between each type of shoe is the amount of grip provided. (i.e. off road running shoes compared to an everyday work shoe)
So as you can see, our shoes are wholly designed to let you foot do its thing. So go on, slip into a pair and move as nature intended; let your feet run wild.
Why not try the brand new VIVOBAREFOOT Stealth