Terra Plana & Profile Books are very proud to present:

A barefoot evening with Christopher McDougall, author of the international bestseller Born to Run.

What: join us to investigate what gives ultra-runners their ability & hear how a multi-million pound fitness shoe industry – built on arch supports, shock absorbers & extra padding – is actually doing more harm than good.

For 1 night only, we are hosting a slide show, book signing & Q&A with the author… celebrating the book’s paperback release.

Why: Born to Run has already stormed the NY Times best seller list. This book has been instrumental in starting the barefoot revolution & has freed readers to do what we are born to do…run.

Who: McDougall is a contributing editor for Men’s Health & writer for Runner’s World. He has been a sportswriter for Esquire & the New York Times Magazine & has run numerous races, including the Death Valley Marathon…

When: Tuesday 8th June 2010 / doors open 19.15 pm

Where: Ethical Society / Conway Hall , 25 Red Lion Square, London WC1R 4RL

(tube: Holborn / on bus routes include: 19, 38, 55, 243 (Theobalds Road)

“Born to Run is a fascinating and inspiring true adventure story, based on humans pushing themselves to the limit. A brilliantly written account of extraordinary endurance, far from home – that also explains how anyone can run better – it’s destined to become a classic.”

Sir Ranulph Fiennes

ADMISSION IS STRICTLY BY TICKET & GUEST LIST ONLY; SPACES ARE LIMITED.

For guest list places (1 per person) please send an email with your full name to: guestlist@terraplana.com