Wired: Thin flexible sole gives your foot freedom to flex while offering protection from cuts and scrapes. Look like actual shoes.
A nice introdcution:
“Terra Plana is a company that uses eco-friendly (and some recycled) materials along with different shoe assembly methods to minimize waste and use of glues and other chemicals. Their VivoBarefoot line is designed to approximate being barefoot, using a very thin puncture-resistant sole with minimal padding or arch support.”
Here are a few insightful lines about normal-to-barefoot running technique transition, using the Evos:
“The first thing I noticed when running in the Evos—and I noticed it whenever I jogged a little in the Lesothos as well—is that landing on your heels is not comfortable. I mean, I knew that barefoot running is supposed to make you strike the ground with the middle or front of your foot rather than the heel, but I kind of thought I’d been doing that all along in the Nike Frees. As it turns out, even the Nike Frees have a lot more padding in the heel than the VivoBarefoot shoes. So I was more conscious of how I was landing, and it did shorten my stride a little as expected. “
We recently collaborated with NYC Velo to do some cross-brand promotion. They kindly lent us a bike to place in our NYC store window and we exchanged discount coupons.
“A few months back, we had a few folks from the other side of the pond stop in looking for bikes to “hire” for the day. As it turns out, these Englishmen happened to work for the future-forward footwear brand, Terra Plana. With a boutique storefront a few blocks away on Elizabeth and a shared eco- sensibility, we immediately thought a collaboration of some sort was in order. We loaned TP a bike for their window (a beautiful green Civia Loring) and we also decided to launch a cross-brand coupon. If you’re in Terra Plana, check out the display, pick up a pair of new kicks in the process and grab up a coupon for a discount at NYC Velo. In turn, we’ve got discount coupons good for 20% off at Terra Plana!”
Here’s what Meryl Levin from Parentdish.com said about our VivoBarefoot kids shoes.
By now you’ve probably heard that the best thing you can do for your children’s feet is let them run around barefoot. Well, depending on where you live, this presents varying degrees of impossibility (at the beach, perhaps; in New York City, not a chance).
Enter shoe maker Terra Plana and their VivoBarefoot line, which now includes styles for kids. Developed by podiatrists, they are as close to being barefoot as shoes can get, but offer the necessary protection of a thin puncture-resistant sole. Benefits can include improved posture, circulation, foot health, and strength.
Plus they are pretty darn cute.
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Here’s what the Telegraph said about the Isis:
Yoga, Pilates and other core fitness activities are traditionally practised barefoot. But if you are going to slip something on, make sure it’s lightweight and responsive to the movements of your feet. With a 3mm- thick Vivo Barefoot sole, these slippers allow you to feel the benefits of your workout without compromising on your sensory enjoyment.
Here’s an interview, with Terra Plana‘s very own Galahad Clark, about being barefoot and VivoBarefoot shoes, from the Ottawa Citizen Newspaper.
“Edenism is the new word,” the Britain-based Clark said as he strolled lower Manhattan shod in his thin-soled creation. “Our shoes are not as good as barefoot, but they’re as close as we can get.”
Clark’s line of running and walking shoes, called Vivo Barefoot, feature a three millimeter (0.11 inch) sole that, he contends, frees the wearer to walk and run as evolution intended.
“We just tried to make the least shoe we possibly could,” said Clark, in what might seem a counter-intuitive move from a man whose family has been making shoes for almost 200 years.
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