Next week Dan Martin, extreme athlete, will embark on his biggest journey to date, as he attempts a Global Triathlon – swimming, cycling and running around the world.   This will include a grueling 5700km swim, as Dan attempts to become the first man in history to swim the Atlantic. Read more…

“Sustainable shoe making is barefoot shoe making, our paths are made by walking them”

– Galahad Clark, VIVOBAREFOOT Managing Director

Our MD, Galahad Clark, was invited to address this year’s Copenhagen Fashion Summit Read more…

Here’s a classic TED Talk from Born To Run author Christopher McDougall. As one of the pioneers of the modern barefoot movement, Chris McDougall has been heavily influential in transforming barefoot running, from a marginal way of life enjoyed by a few, to the biggest transformation in running since the invention of jogging (thanks to Nike, circa 1972). Read more…

“When it came to my first training run, I realised I didn’t have any running shoes…I decided to give it a go in my barefoot shoes, and it’s just stuck”.

Liam Ward is preparing to run the Greater Manchester Marathon this Spring in our VIVOBAREFOOT Aqua. Read more…

“Join us for this frank and interesting interview”

Our Design Director, Asher Clark, and our Barefoot Running Expert Lee Saxby are on Episode 44 of the Living Barefoot Show. Read more…

Were we Born to Run?  Opinion on the matter is strong and the scientific evidence is building from strength to strength. Whilst we may have been born to run, the invention and subsequent widespread use of the modern, padded running shoe has rendered the shocking statistic that 80% of runners get injured every year. Read more…